The Pure Beauty Global Awards is for brands niche and mass, based anywhere in the world. Brands enter to gain recognition and exposure of their new launches on a global scale.
Winners are voted for by our expert judging panel with a wide ranging background of expertise. Finalists and winners are featured in Pure Beauty magazine, read by buyers, retailers, distributors and manufacturers.
The 2020 award winners were announced live during a virtual ceremony due to Covid-19 restrictions. Over 900 people from countries around the world tuned in. Watch it here!
Pure Beauty’s editorial judging panel will narrow down the entries to a final shortlist and then work with an international panel beauty experts to vote for the winners. The judging criteria will be based on a product’s usability, effectiveness, unique selling points, packaging (where relevant), functionality and innovation.
The international beauty experts will use their expertise to judge across different categories and decide the best new global products of the year. The international judging panel will consist of:
Professional beauty experts across all sectors
Leading make-up artists, hairdressers and facialists as well as male grooming and body care specialists
Professionals working in the manufacture and supply of over the counter beauty and grooming products around the world
Retailers and beauty buyers from leading international retail outlets