The fourth edition of the Pure Beauty Global Awards took place on 12th May 2021 and announced the winners in 42 categories! All of the winners can now be accessed here!
Hosted by Drag Queen Superstar, Tia Kofi, the event was attended by over 500 beauty professionals from across the globe.
The next edition of the awards will open for entries in November 2021, make sure to sign up to the daily Cosmetics Business eNews Alert to keep you up-to-date!
Who are the winners?
The Pure Beauty Global Awards provide global exposure to new and existing brands who are taking the global beauty market by storm.
The awards are available for entry from brands niche and mass, based anywhere in the world. Brands enter to gain recognition and exposure of their new launches on a global scale.
Winners are voted for by our expert judging panel with a wide-ranging background of expertise. Finalists and winners are featured in Pure Beauty magazine, read by buyers, retailers, distributors and manufacturers.
In order to qualify the products must have been launched into a new international market in the previous 12 months before the awards take place.
Pure Beauty’s editorial judging panel will narrow down the entries to a final shortlist and then work with an international panel beauty experts to vote for the winners. The judging criteria will be based on a product’s usability, effectiveness, unique selling points, packaging (where relevant), functionality and innovation.
The international beauty experts will use their expertise to judge across different categories and decide the best new global products of the year. The international judging panel will consist of:
Professional beauty experts across all sectors
Leading make-up artists, hairdressers and facialists as well as male grooming and body care specialists
Professionals working in the manufacture and supply of over the counter beauty and grooming products around the world
Retailers and beauty buyers from leading international retail outlets