Last chance to enter!

Entries close on 4 February 2020. This year the Pure Beauty Global Awards have more categories than ever, including male grooming, sustainability and inclusivity. Time is running out so don’t delay submitting your entries to be in with a chance to winning big at the awards this year!

The awards acknowledge the best in beauty with the most exciting and innovative products launched over the past 12 months taking centre stage. Winners are voted for by a team of expert judges. These are the expert beauty buyers and retail staff who promote and sell your products.

Enter now for the opportunity to showcase your brand’s new products, and join previous award winners at our glamorous awards ceremony and dinner at an exclusive ceremony in Amsterdam on 14 May.

Pure Beauty Global Awards 2019 winners

To view the 2019 winners and highly commended click here. The full list of winners will also be featured in Pure Beauty special awards issue, which will be published in July.

“Thanks for making our special day so memorable. The organisation, charming host, location and overall attention to detail were spectacular! Thank you for this extraordinary experience.”
-Ruta Degutyte, Art de Parfum





Who decides the winners?

Pure Beauty’s editorial judging panel will narrow down the entries to a final shortlist and then worked with an international panel beauty experts to vote for the winners. The judging criteria was be based on a product’s usability, effectiveness, unique selling points, packaging (where relevant), functionality and innovation.

The international beauty experts used their expertise to judge across different categories and decide the best new global products of the year. The international judging panel will consisted of:

  • Professional beauty experts across all sectors

  • Leading make-up artists, hairdressers, bloggers and facialists as well as male grooming and body care specialists

  • Professionals working in the manufacture and supply of over the counter beauty and grooming products around the world

  • Retail experts

  • Beauty buyers from leading international retail outlets

Past highlights

You’ve got to be in to win it!

The Pure Beauty Global Awards gives brands the chance to stand out in the busy beauty market and build customer trust. To get the latest updates, register your interest today.

Winning an award will impress your existing beauty buyers and customers plus it will attract attention from potential new customers and distributors as well.

Event Sponsors

Dash logo
Aprinnova logo
Siltech logo
Ithos logo
CPL logo

Event Partners

CPL Aromas logo
epic logo
SPC logo
Arthur Edward logo

Location: Hotel Okura, Amsterdam

The 2020 edition of the Global awards will take place in the city of Amsterdam. Co-located with the brand new event Cosmetics Business Live.

The prestigious Japanese hotel chain Okura choose Amsterdam as the first location abroad of their international expansion. The blend of Japanese and Dutch culture influences their five star service, culinary excellence, and authentic; quality experiences.

Address: Hotel Okura, Ferdinand Bolstraat 333, 1072 LH Amsterdam, Netherlands



Trystan Hurley on or call +44(0) 207 193 6862 to discuss sponsorship opportunities. Jemma Stanworth on or call +44(0) 207 193 9279 for other queries.

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