WINNERS NOW REVEALED!
Beauty brands from across the globe were crowned the best in the business at the Pure Beauty Global Awards 2025.
The prestigious awards, which shines a spotlight on the most innovative and creative businesses in the beauty industry, took place at The Waldorf hotel in London, UK, on 8 May.
2025 saw our biggest year for entries since the Covid-19 pandemic! Almost 500 products were submitted into our prestigious awards this year, including record-breaking dynamism in terms of ingredients, packaging, formulation and beyond.
DATES TO REMEMBER
JUDGES
Brands submit their products for the Pure Beauty editorial team to test and review. They will then select finalist products they believe have the potential to be winners.
THE VENUE
The prestigious awards, which shines a spotlight on the most innovative and creative businesses in the beauty industry, took place at The Waldorf hotel in London, UK.
PREVIOUS WINNERS
ABOUT THE AWARDS
The winners are then decided by the Pure Beauty editorial team and our expert judging panel. Check out last edition’s winners here.
Entries open on 2 June 2025
The Pure Beauty Awards was launched in 2001 and has since grown to become a huge event in the beauty industry calendar. Award categories cover the breadth of the industry and entries come from brands, big and small, who are looking to grow. Brands submit their latest beauty products for the Pure Beauty editorial team, with Pure Beauty readers deciding the winners.
SPONSORS AND PARTNERS
To join the sponsors listed above and explore our bespoke sponsorship packages, get in touch with Martina at martina@hpcimedia.com or call +44 (0) 207 193 6862.
FAQ
We have pulled together the most popular questions that we receive. Please note that if any of the below information doesn’t answer your query, reach out to the Pure Beauty team at purebeauty@hpcimedia.com.
The Pure Beauty Global Awards has 26 awards spanning 10 categories, please check the categories page to review the full list and their individual descriptions. If you are unsure with which award is best to enter, please email the team: purebeauty@hpcimedia.com.
Brands submit their latest beauty products for the Pure Beauty editorial team to test and review. They will then select finalist products they believe have the potential to be winners.
Winners are then voted for by our international judging panel!
Review the full list of awards here, you will find a full criteria for every award on the page. If you are still unsure which award is best to enter, please email the team: purebeauty@hpcimedia.com.
Yes! If the product fulfils the criteria for multiple categories then we encourage you enter all that are relevant.
Please provide a detailed product description, a product or campaign image(s), brand website and any other supporting documentation to make your entry stand out to the judges. All entrants also need to supply one full-sized sample per entry.
We offer two different entry rates, standard (£149+VAT) and premium entry (£199+VAT). Premium entry is an option for entrants where you can opt into an all inclusive package, prepaying for finalist and winner logos, a longer editorially curated product description in the shortlist issue of Pure Beauty magazine and being added to our priority mailing list.
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Pure Beauty encourages those entering brand awards to provide a strong entry about the brand and its outstanding innovation in the online entry form and to send ‘best sellers’ as examples for the judges.
Pure Beauty offers additional exposure to brands participating in the event through digital, print, social media and sponsorship packages. Please reach out to Martina Gorbino at martina@hpcimedia.com for further information.
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UK beauty awards celebrating the best in beauty