2024 CATEGORIES
Beauty Tool
Best New Beauty Tool or Device
This category is for new accessories, tools or brushes that can be used on the hair, skin or body. Including (but not limited to) make-up brushes, hair removal products, eyelash curlers and other beauty tools.
BODY CARE
Best New Body Care Product
This category is aimed towards highlighting the best new body moisturisers, hair removal, exfoliators, sun protection, after-sun and self-tanning products.
Best New Bath and Shower Product
This category is for new bath and shower products aimed at the popular end of the market. Bath and Shower products can include (but are not limited to) bath and shower oils, washes, gels, soaps and beads.
Best New Hand, Foot or Nail Product
This category is for products designed specifically for the hands, feet or nails. This includes (but is not limited to) hand creams, foot creams, hand masks, foot masks, nail treatments and nail colours.
Best Body Care Icon
This category celebrates the most iconic body care products of all time that are available to purchase today. Entries do not need to comply with the launch-date criteria.
FRAGRANCE
Best New Fragrance
This category is for all new fragrances, including niche, blockbuster, gender-marketed specific and genderless scents.
Best New Home Fragrance
This category is for new home fragrances across all price points. Entries can include (but not limited to) candles, diffusers and room mists.
Best Fragrance Icon
This category celebrates the most iconic fragrance products of all time that are available to purchase today. Entries do not need to comply with the launch-date criteria.
HAIR CARE
Best New Hair and Scalp Product
This category includes new shampoos, conditioners, masks, scrubs or treatments in either wet or dry form specifically targeted to improving hair and scalp health. At-home hair colourants, toners and touch-up products will also be considered. Hair supplements should be entered in the Best New Beauty Supplement.
Best New Hair Styling Product
This category is for topical styling products and can include (but is not limited to) hair styling sprays, gels and oils as well as accessories for keeping hair styles in place.
Best Hair Care Icon
This category celebrates the most iconic hair care products of all time that are available to purchase today. Entries do not need to comply with the launch-date criteria.
MAKE UP
Best New Lip Product
This category is for new lip make-up products aimed at all sectors of the market. Entries can include (but are not limited to) lip colours, lip liners, lip balms and glosses.
Best New Eye or Brow Product
This category is for new eye make-up products. Entries can include (but are not limited to) mascara, eyeliners, eye shadows, glitters, brow liners, laminating kits and faux lashes aimed at all sectors of the market.
Best New Complexion Product
This category is for face make-up products, including (but not limited to) foundations, concealers, CC creams, highlighters, bronzers, primers, face powders and blushers.
Best Make-up Icon
This category celebrates the most iconic make-up products of all time that are available to purchase today. Entries do not need to comply with the launch-date criteria.
NATURAL & ORGANIC
Best New Natural Beauty Product
This category is for a new face, hair, make-up or body product where a high percentage of ingredients are of natural origin. Please ensure that you provide a description that includes details about the natural origin of your ingredients. Entries without evidence of their organic certification will not be counted.
Best Natural and Organic Icon
This category celebrates the most iconic natural and organic products of all time that are available to purchase today. Please ensure that you provide a description that includes details about the natural origin of your ingredients. Entries without evidence of their organic certification will not be counted
WELLNESS
Best New Beauty Supplement
This category is aimed at skin, hair and body treatments that take the form of supplements. Entries can include (but are not limited to) capsules, powders and drinks. The product can offer single or multiple benefits. These may include anti-inflammatory, anti-oxidative, nutritive, brightening, hydrating, moisturising, conditioning, strengthening or detoxifying properties.
Best New Sexual or Intimate Care Product
This category is for products that aim to support sexual pleasure and intimate wellbeing, including menstruation and menopause. Entries can include (but are not limited to) sex tech, lubricants, massage oils, cleansing products, pelvic floor trainers, tampons and menstrual cups.
Best Wellness Icon
This category celebrates the most iconic wellness products of all time that are available to purchase today. Entries do not need to comply with the launch-date criteria.
PROFESSIONAL BEAUTY
Best New Professional Beauty Product or Treatment
This category is for new products or treatments which are distributed via spa, nail and hair salons. Products can target (but are not limited to) skin, body, tanning and nails. Treatments can include (but are limited to) targeted massage, holistic therapy, aromatherapy, manicures, lash and brow treatments, in-salon hair colour treatments, curling/straightening treatments.
Best New Aesthetic Treatment or Product
This category is for non-surgical treatments and advanced cosmetic treatments. Entries can include (but are limited to) thread lifts, peels, injectables, microneedling, lasers and LED therapy. This award is open to new cosmeceutical skin and body care products.
SKIN CARE
Best New Moisturiser
This category highlights the best new face moisturiser, including day and night creams, that have entered a new market in the past 12 months.
Best New Serum
This category highlights the best new serums that have entered a new market in the past 12 months.
Best New Cleanser
This category is for new cleansers. Products can include (but are not limited to) balms, oils, foams, skin care wipes, micellar waters, milks, gels and bars.
Best New Face Mask or Exfoliator
This category is specifically aimed at skin care treatments that take the form of a mask and/or exfoliators. Entries can include (but are not limited to) masks in the form of sheet, gel, cream, mud and clay. Exfoliators can include (but are not limited to) acids, scrubs, pre-loaded cotton rounds, tonics, toners, powders and serums.
Best Skin Care Icon
This category celebrates the most iconic skin care products of all time that are available to purchase today. Entries do not need to comply with the launch-date criteria.
OUTSTANDING ACHIEVEMENT
Best New Design and Packaging Product
This category is for innovation in product packaging. Entries can include (but are not limited to) design and packaging that exceeds expectation in terms of its presentation, usability and functionality.
Best New Ingredient
This category is for cosmetic ingredient innovation. Entries can include (but are not limited to) new actives, emulsifiers, preservatives, thickeners, moisturisers, colours, fragrances and proprietary ingredients. Entries must be tailored to this category.
Best New Sustainable Innovation
This award is for a new product on the market that has sustainability at its forefront. Businesses need to supply evidence to back up all sustainability claims which will be reviewed and validated. Innovations can include (but not limited to) promoting circularity in the life cycle of products, reducing or reusing water, packaging or industry waste, sustainable ingredient sourcing, promoting conscious consumerism or rethinking environmental behaviours and sustainability challenges.
Best New Beauty Brand
Entries into this category must be from new subsidiaries (secondary brand or sub-branding) that are bringing exciting, new concepts and innovation to the market. Brands must have launched in the past 12 months.
Best New Indie Beauty Brand
This award is to celebrate independently-owned beauty businesses that have launched in the past 12 months. The winner will receive an exclusive mentorship opportunity from the renowned Dr.PAWPAW; including expert guidance on the ins and outs of the beauty industry, sharing invaluable insights to help your brand soar to new heights.
FAQ
We have pulled together the most popular questions that we receive. Please note that if any of the below information doesn’t answer your query, reach out to the Pure Beauty team at purebeauty@hpcimedia.com.
Beauty and personal care brands or their PRs can enter the awards. To qualify, the brand or product must have been launched into the a new geographical market between January 2023 – January 2024 (unless entering an Icon award). Products entered must be available for consumer purchase, whether that is through brick-and-mortar or online stores.
The Pure Beauty Global Awards has 32 awards spanning 10 categories, please check the categories page to review the full list and their individual criteria. If you are unsure with which award is best to enter, please email the team: purebeauty@hpcimedia.com.
Brands submit their latest beauty products for the Pure Beauty editorial team to test and review. They will then select finalist products they believe have the potential to be winners.
Winners are then voted for by our international judging panel!
In order to qualify, the brand or product must have been launched into a new geographical market between January 2023 – January 2024 (unless entering an Icon award). Products entered must be available for consumer purchase whether that is through brick-and-mortar or online stores.
This year, the Pure Beauty team have added 7 Icon awards which are for products or brands that have been launched at anytime in history who believe they are considered truly iconic to beauty history.
This year, the Pure Beauty team have added 7 Icon awards which are for products or brands that have been launched at anytime in history who believe they are considered truly iconic to beauty history.
Review the full list of awards here, you will find a full criteria for every award on the page. If you are still unsure which award is best to enter, please email the team: purebeauty@hpcimedia.com.
Yes! If the product fulfils the criteria for multiple categories then we encourage you enter all that are relevant.
Please provide a detailed product description, product launch date, a product or campaign image(s), brand website and any other supporting documentation to make your entry stand out to the judges. All entrants also need to supply six full sized samples.
We offer two different entry rates, standard (£145+VAT) and premium entry (£195+VAT) . Premium entry is an option for entrants where you can opt into an all inclusive package, prepaying for finalist and winner logos, a longer editorially curated product description in the shortlist issue of Pure Beauty magazine and being added to our priority mailing list.
Please send six full sized samples to the below address, ensuring that the couriers leave the product at the HPCi Media offices. Samples delivered to the surrounding offices may get lost or damaged, so please ensure samples are labelled accurately.
Pure Beauty Global Awards
HPCi Media
The Tanneries (Natraj)
55 Bermondsey Street
London, SE1 3XG
Pure Beauty encourages those entering brand awards to provide a strong entry about the brand and its outstanding innovation in the online entry form and to send ‘best sellers’ as examples for the judges.
Pure Beauty offers additional exposure to brands participating in the event through digital, print, social media and sponsorship packages. Please reach out to Martina Gorbino at martina@hpcimedia.com for further information.