Congratulations to this year’s winners!

The Pure Beauty Awards UK 2022 ceremony was once again the highlight of beauty’s social season.

Just a stone’s throw away from Trafalgar Square, the Regal Affair-themed ceremony was an evening of revelry and delight in the heart of central London at 8 Northumberland Avenue.

“The Pure Beauty Awards is a moment to reflect and celebrate innovation, expertise and uniqueness in the beauty industry,” said Sarah Parsons, Editor of Pure Beauty.

“But we also recognise the changing cosmetic landscape and the brand’s that understand the needs of evolving consumer priorities. That is why this year we introduced Best New Sleep Product and Best New Sexual or Intimate Care Product to reflect the increasingly holistic nature of beauty.”

“Congratulations to all of our winners, your awards were truly well deserved, as it is innovators like yourselves that propels our industry on to achieve bigger and better accomplishments,” added Parsons.

Click here to see the full list of winners for 2022…

The awards ceremony

  • The evening kicks off with a networking drinks reception where brand owners can meet and mingle with industry professionals and top UK retail buyers.
  • The awards ceremony takes place in the ballroom along with a delicious three-course menu created by 8 Northumberland’s accredited chefs.
  • The event also includes live entertainment and guests will leave with the much-loved Pure Beauty Awards gift bag containing a selection beauty and grooming products.
  • Tickets are on sale now, secure your seat to the sell-out event and be the first to know who wins.

Previous winners

Winners 2021

Enter the awards

  • The awards act as an invaluable promotional tool with digital, print and live exposure targeted to buyers and consumers on a global scale.
  • Gain global recognition if shortlisted and have your entry covered in the September issue of Pure Beauty.
  • All the shortlisted entries and winners will receive a complimentary badge to display their achievement.
  • Join beauty buyers, retailers, suppliers, brands, marketing professionals and distributors, on the night, as your brand and product takes centre stage.

Key dates

1 June – Entries open
8 July – Entries deadline
5 September – Public voting opens
27 October – Winners ceremony

The judging process

Brands submit their latest beauty products for the Pure Beauty editorial team to test and review. They will then shortlist products they believe have the potential to be winners. Winners are then voted for by Pure Beauty’s readers plus finalists can encourage their own customers to vote for them.


Sarah Parsons
Editor
Pure Beauty


Julia Wray
Editor
Cosmetics Business


Austyn King
Sub Editor
Cosmetics Business


Alessandro Carrara
News Reporter
Cosmetics Business

Categories

About the awards

The Pure Beauty Awards was launched in 2001 and has since grown to become a huge event in the beauty industry calendar. In 2022, the awards is set for its biggest year yet, with 48 awards on offer, covering 11 categories across the beauty and personal care industry.

With previous winners including emerging and well established brands alike, the awards are the most coveted and widely recognised out there. Our expert judging team shortlists and celebrates the best the industry has to offer, from brands both big and indie.

Beauty and personal care brands or their PRs can enter the awards. In order to qualify, the brand or product must have been launched into the UK market between July 2021 – July 2022. Products entered must be available for consumer purchase, whether that is through brick-and-mortar or online stores.

Sponsors and partners

To join the sponsors listed above, explore our bespoke sponsorship packages and get in touch with Trystan at trystan@hpcimedia.com or call +44 (0) 207 193 6690.

Contact us

To discuss sponsorship opportunities, contact Trystan Hurley on trystanh@hpcimedia.com or call +44(0) 207 193 6690.

For all other enquiries, contact Emelle Wiltshire on emelle@hpcimedia.com or call +44(0) 207 193 6701.

Frequently Asked Questions

We have pulled together the most popular questions that we receive. Please note that if any of the below information doesn’t answer your query, reach out to the Pure Beauty team at purebeauty@hpcimedia.com.

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Who should enter the awards?

Beauty and personal care brands or their PRs can enter the awards. To qualify, the brand or product must have been launched into the UK market between July 2021 – July 2022. Products entered must be available for consumer purchase, whether that is through brick-and-mortar or online stores.

The Pure Beauty Awards has 48 awards covering 11 categories, please check here to review the full list and their individual criteria here. If you are unsure with which award is best to enter, please email the team: purebeauty@hpcimedia.com.

How is the shortlist decided?

Brands submit their latest beauty products for the Pure Beauty editorial team to test and review. They will then shortlist products they believe have the potential to be winners.

How are the winners decided?

Winners are then voted for by Pure Beauty’s readers plus finalists can encourage their own customers to vote for them.

What are the criteria for the awards?

In order to qualify, the brand or product must have been launched into the UK market between July 2021 – July 2022. Products entered must be available for consumer purchase whether that is through brick-and-mortar or online stores.

How do I know which award to enter my product into?

Review the full list of awards here, you will find a full criteria for every award on the page. If you are still unsure which award is best to enter, please email the team: purebeauty@hpcimedia.com.

Can I enter one product into multiple categories?

Yes! If the product fulfils the criteria for multiple categories then we encourage you enter all that are relevant.

What do I need to provide when entering?

Please provide a detailed product description, a product or campaign image(s), brand website and any other supporting documentation to make your entry stand out to the judges. All entrants also need to supply one full sized sample.

Where should I send my sample?

Please send all samples to the below address, ensuring that the couriers leave the product at the HPCi Media offices. Samples delivered to the surrounding offices may get lost or damaged, so please ensure samples are labelled accurately.

Pure Beauty Awards
HPCi Media
The Tanneries (Natraj)
55 Bermondsey Street
London, SE1 3XG

What materials do I submit if entering a brand focused award?

Pure Beauty encourages those entering brand awards to provide a strong entry about the brand and its outstanding innovation in the online entry form and to send ‘best sellers’ as examples for the judges.

What promotional support is available during the event?

Pure Beauty offers additional exposure to brands participating in the event through digital, print, social media and sponsorship packages. Please reach out to Trystan Hurley at trystan@hpcimedia.com for further information.

When does voting begin?

Voting begins once the shortlist has been announced at the beginning of September.

Who can vote?

Anyone! The Pure Beauty team will share voting forms that are for public use. Brands are encouraged to circulate to their databases to secure their public vote. The public votes dictates who wins.

When is the Pure Beauty Awards winners ceremony?

27th October 2022 at 8 Northumberland Avenue, London.