2025 CATEGORIES
Beauty Tool
Best Beauty Tool or Device
This category is for accessories, tools or brushes that can be used on the skin or body. Including (but not limited to) make-up brushes, eyelash curlers, LED masks, at-home laser devices, cryotherapy globes, face rollers and other beauty tools.
Best Hair Tool or Device
This category is for tools that can be used on hair, including (but not limited to) hair straighteners, curlers, brushes, hair dryers, wraps, wavers, rollers and other hair tools.
BODY CARE
Best Body Care Product
This category is aimed towards highlighting the best body moisturisers, oils, shimmers, hair removal and self-tanning products.
Best Bath and Shower Product
This category is for bath and shower products aimed at the popular end of the market. Bath and Shower products can include (but are not limited to) bath and shower oils, washes, gels, exfoliators, soaps and beads.
Best Nail Product
This category is for nail care products, including lacquer polishes, gel-polishes, accessories, treatments, and nail & cuticle oils.
FRAGRANCE
Best Fragrance
This category is for all fragrances, including niche, mid-premium, blockbuster, gender-marketed specific and genderless scents.
Best Hair or Body Mist
This category is for all scented mists, including hair perfumes, body sprays and spritzes. Traditional fragrances of a higher oil volume should be entered into Best Fragrance.
HAIR CARE
Best Hair and Scalp Product
This category includes shampoos, conditioners, masks, scrubs or treatments in either wet or dry form specifically targeted to improving hair and scalp health. At-home hair colourants, toners and touch-up products will also be considered.
Best Hair Prep or Styling Product
This category is for preparation of hair as well as topical styling products. This can include (but is not limited to) hair preparing shampoos, conditioners, styling sprays, gels and oils, as well as accessories for keeping hair styles in place.
MAKE UP
Best Lip Product
This category is for lip make-up products aimed at all sectors of the market. Entries can include (but are not limited to) lip colours, lip oils, lip liners, lipsticks, lip stains, lip balms and lip glosses.
Best Eye or Brow Product
This category is for eye make-up products. Entries can include (but are not limited to) mascara, eyeliners, eye shadows, glitters, brow liners, laminating kits and faux lashes aimed at all sectors of the market.
Best Complexion Product
This category is for face make-up products, including (but not limited to) foundations, concealers, CC creams, highlighters, bronzers, primers, face powders and blushers.
NATURAL & ORGANIC
Best Natural Beauty Product
This category is for a skin care, hair care, body care or make-up product, where a high percentage of ingredients are of natural origin. Please ensure that you provide a description that includes details about the natural origin of your ingredients. Entries without evidence of their organic certification will not be counted.
PROFESSIONAL BEAUTY
Best Professional Product or Advanced Treatment
This category is for recognising outstanding spa or professional beauty products or treatments including (but not limited to) facial massage, advanced facials, body wraps, body massage, head and scalp services, as well as skin care and body care products used in-treatment or as part of an at-home post-treatment prescription.
Best Doctor or Dermatologist Founded Brand
This category is looking to honour brands founded by doctors or dermatologists recognised for clinical expertise and scientifically backed formulas. Entries should include details on the brand itself and the doctor/dermatologist’s career journey.
SKIN CARE
Best Moisturiser
This category highlights the best face moisturiser, including day and night creams, of all time.
Best Sun Care Product
This category is for sun care products formulated for the face and/or body, such as sun protection, after-sun and self-tanning products.
Best Serum
This category highlights the best serums that have launched at any time.
Best Eye Product
This category is specifically aimed at eye care products, including (but not limited to) products that address dark circles, puffiness, fine lines and can be in the form of serums, gels, creams, oils, patches and masks.
Best Cleanser
This category is for cleansers. Products can include (but are not limited to) balms, oils, foams, skin care wipes, micellar waters, milks, gels and bars.
Best Face Mask or Exfoliator
This category is specifically aimed at skin care treatments that take the form of a mask and/or exfoliators. Entries can include (but are not limited to) masks in the form of sheet, gel, cream, mud and clay. Exfoliators can include (but are not limited to) acids, scrubs, pre-loaded cotton rounds, tonics, toners, powders and serums.
WELLNESS
Best Wellness Product
This category is for wellness products that aim to improve consumer wellbeing, such as (but not limited to) sleep, sexual wellness, menstruation, menopause and aromatherapy.
OUTSTANDING ACHIEVEMENT
Best Ingredient
This category is for cosmetic ingredient innovation. Entries can include (but are not limited to) actives, emulsifiers, preservatives, thickeners, moisturisers, colours, fragrances and proprietary ingredients. Entries must be tailored to this category.
Best New Sustainable Innovation
This award is for a product on the market that has sustainability at its forefront. Businesses need to supply evidence to back up all sustainability claims which will be reviewed and validated. Innovations can include (but not limited to) promoting circularity in the life cycle of products, reducing or reusing water, packaging or industry waste, sustainable ingredient sourcing, promoting conscious consumerism, or rethinking environmental behaviours and sustainability challenges.
Best Indie Brand
This award is to celebrate independently-owned beauty businesses.
Best Beauty Icon
This category is brand-focussed and is looking for the best beauty brands in the world. Entries into this category must be from subsidiaries (secondary brand or sub-branding) that are bringing exciting concepts and innovations to the market. Incubator-created brands are invited to enter this category. Brands can be launched at any time.
FAQ
We have pulled together the most popular questions that we receive. Please note that if any of the below information doesn’t answer your query, reach out to the Pure Beauty team at purebeauty@hpcimedia.com.
The Pure Beauty Global Awards has 26 awards spanning 10 categories, please check the categories page to review the full list and their individual descriptions. If you are unsure with which award is best to enter, please email the team: purebeauty@hpcimedia.com.
Brands submit their latest beauty products for the Pure Beauty editorial team to test and review. They will then select finalist products they believe have the potential to be winners.
Winners are then voted for by our international judging panel!
Review the full list of awards here, you will find a full criteria for every award on the page. If you are still unsure which award is best to enter, please email the team: purebeauty@hpcimedia.com.
Yes! If the product fulfils the criteria for multiple categories then we encourage you enter all that are relevant.
Please provide a detailed product description, a product or campaign image(s), brand website and any other supporting documentation to make your entry stand out to the judges. All entrants also need to supply one full-sized sample per entry.
We offer two different entry rates, standard (£149+VAT) and premium entry (£199+VAT). Premium entry is an option for entrants where you can opt into an all inclusive package, prepaying for finalist and winner logos, a longer editorially curated product description in the shortlist issue of Pure Beauty magazine and being added to our priority mailing list.
Pure Beauty encourages those entering brand awards to provide a strong entry about the brand and its outstanding innovation in the online entry form and to send ‘best sellers’ as examples for the judges.
Pure Beauty offers additional exposure to brands participating in the event through digital, print, social media and sponsorship packages. Please reach out to Martina Gorbino at martina@hpcimedia.com for further information.