Pure Beauty Global Awards

Celebrating the best in beauty

WINNERS NOW REVEALED!

Beauty brands from around the world were celebrated as the best in the industry at the Pure Beauty Global Awards 2025.

Held at The Waldorf hotel in London on 8 May, the prestigious ceremony not only celebrated excellence but also spotlighted some of the most innovative and forward-thinking names in beauty.

As a result, this year marked a major milestone — our biggest number of entries since the Covid-19 pandemic. Nearly 500 products were submitted, showcasing unprecedented creativity across ingredients, packaging, formulation, and more.

View gallery here

JUDGES

Brands submit their products for the Pure Beauty editorial team to test and review. Our expert judges below then select the winners.

Anabel Kindersley

Co-Owner

Neal’s Yard Remedies

Dr Sharon Belmo

Leading Dermatologist

Dr Sharon Belmo Dermatology

Dr Vincent Wong

Facial Aesthetics Doctor

Omniere

Fiona Brackenbury

Skincare Expert, Facialist

and Industry Consultant

Linda Pilkington

Founder

Ormonde Jayne

Ruby Hammer

Founder

Ruby Hammer Beauty

Winnie Awa
Founder
Carra Labs

Wizz Selvey

Retail Expert

Wizz&Co

Julia Wray

Freelance beauty writer

Amanda May

Acting Editor Pure Beauty

Cosmetics Business

Alessandro Carrara

Acting News Editor Pure Beauty

Cosmetics Business

Nyima Jobe

Copywriter/Editor

Cosmetics Business

THE VENUE

The prestigious awards, which shines a spotlight on the most innovative and creative businesses in the beauty industry, took place at The Waldorf hotel in London, UK.

PREVIOUS WINNERS

Winning Best Doctor or Dermatologist Founded Brand honestly means so much to us. Dr Somji Skincare has always been about more than just skincare; it’s about helping people feel confident in their own skin. To be recognised on a global stage for this is really special.

The award skyrocketed partnership requests, intensified our customers’ loyalty, excitement, and pride in belonging to the SYSTEM SKIN community, and also attracted attention from top-tier investors. We are truly honoured and deeply grateful for this resounding industry endorsement.

To have Sun Soaked recognised as Best Fragrance at the Pure Beauty Awards is incredibly meaningful. It’s a celebration of creativity, craftsmanship, and our commitment to sustainable luxury — and I’m so proud to share this moment with the LUMIRA community.

Receiving such a prestigious industry accolade has been an incredible moment for the Opatra London team. Winning this award has strengthened consumer trust and opened new doors for international partnerships, reinforcing our position as a leader in luxury skincare technology.

We are incredibly proud to be recognised by the Pure Beauty Awards – a highly respected accolade within the beauty industry. This award reflects the passion and care we put into creating high-performance products.

Winning a Pure Beauty Global Award for our Resurfacing Mask is an incredible honour and proud milestone for our entire team. Being recognised by such a highly respected global platform reaffirms our commitment to pioneering high-performance, natural skincare. This award celebrates the passion, innovation, and dedication behind every formula, and is a testament to the trust our community places in us.

ABOUT THE AWARDS

The Pure Beauty Global Awards is a globally recognised event in the beauty calendar. Award categories cover the breadth of the industry, welcoming brands, big and small, who are looking to grow.

This year, we introduced new criteria: any product from any launch date or location is eligible, as long as it’s available for purchase. Our goal is to celebrate beauty icons, past and present, with equal honour.

Winners are then decided by the Pure Beauty editorial team with an expert judging panel. Check out last edition’s winners here.

The Pure Beauty Awards was launched in 2001 and has since grown to become a huge event in the beauty industry calendar.

Award categories cover the breadth of the industry and entries come from brands, big and small, who are looking to grow.

Brands submit their latest beauty products for the Pure Beauty editorial team, with Pure Beauty readers deciding the winners.

SPONSORS AND PARTNERS

To join the sponsors listed above and explore our bespoke sponsorship packages, get in touch with Martina at martina@hpcimedia.com or call +44 (0) 207 193 6862.

FAQ

We have pulled together the most popular questions that we receive. Please note that if any of the below information doesn’t answer your query, reach out to the Pure Beauty team at purebeauty@hpcimedia.com.

Who should enter the awards?

Beauty and personal care brands or their PRs can enter the awards. In addition, our renewed criteria allow products from any launch date or location to be eligible, as long as it’s available for purchase.

If you are still unsure with which award is best to enter, please email the team: purebeauty@hpcimedia.com.

How are the finalists selected?

Brands submit their latest beauty products for the Pure Beauty editorial team to test and review. After that, they select the finalist products they believe have the potential to be winners.

How are the winners decided?

Once finalists are chosen, winners are then voted for by our international judging panel.

What are the criteria for the awards?

In order to qualify, the brand or product must be available for consumer purchase whether that is through brick-and-mortar or online stores. Therefore, entries must be market-ready.

How do I know which award to enter my product into?

Review the full list of awards here, you will find a full criteria for every award on the page. If, however, you are still unsure which award is best to enter, please email the team: purebeauty@hpcimedia.com.

Can I enter one product into multiple categories?

Yes! If the product fulfils the criteria for multiple categories, then we encourage you enter all that are relevant.

When is the Pure Beauty Global Awards winners ceremony?

The winners ceremony will take place in London, at a location to be confirmed. If you’re interested in securing a ticket, please contact Martina at martina@hpcimedia.com.

What do I need to provide when entering?

Please provide a detailed product description, a product or campaign image(s), brand website and any other supporting documentation to make your entry stand out to the judges.

In addition, all entrants also need to supply one full-sized sample per entry.

How much are entry fees?

We offer two different entry rates: standard (£149+VAT) and premium entry (£199+VAT).

The premium option, moreover, includes an all-inclusive package, prepaying for finalist and winner logos, a longer editorially curated product description in the shortlist issue of Pure Beauty magazine, and priority mailing list placement.

Where should I send my full-sized samples?

Please send one full-sized sample per entry to the below address, ensuring that the couriers leave the product at the HPCi Media offices. Otherwise, samples delivered to the surrounding offices may get lost or damaged, so please ensure samples are labelled accurately.

Pure Beauty Global Awards
HPCi Media Ltd
Studio 227-8
Metal Box Factory
30 Great Guildford St
London
SE1 0HS

What materials do I submit if entering a brand focused award?

Pure Beauty encourages those entering brand awards to provide a strong entry about the brand and its outstanding innovation in the online entry form. Furthermore, entrants should send ‘best sellers’ as examples for the judges.

What promotional support is available during the event?

Pure Beauty offers additional exposure to brands participating in the event through digital, print, social media and sponsorship packages.

Additionally, you can reach out to Martina Gorbino at martina@hpcimedia.com for further information.

CONTACT US

UK beauty awards celebrating the best in beauty