Skin

Best New Skin Care Product

This category is for new skin care products aimed at the mass market. Products can include (but are not limited to) moisturisers, serums, cleansers, toners, micellar waters, skin care wipes, essences and oils.

Best New Premium Skin Care Product

This category is for new skin care products aimed at the luxury end of the market. Products can include (but are not limited to) moisturisers, serums, cleansers, toners, micellar waters, skin care wipes, essences and oils.

Best New Face Mask

This category is specifically aimed at skin care treatments that take the form of a mask. Entries can include (but are not limited to) sheet, gel, cream, mud and clay masks. The mask can offer single or multiple benefits to the skin so it might have cleansing, exfoliating, brightening, hydrating, moisturising or detoxifying properties.

Best New Anti-Ageing Product

This category is for new anti-ageing beauty products aimed at the mass market. Products can include any product that has anti-ageing benefits such as serums, cleansers, moisturisers, essences and oils.

Best New Premium Anti-Ageing Product

This category is for new anti-ageing beauty products aimed at the luxury end of the market. Products can include any product that has anti-ageing benefits such as serums, cleansers, moisturisers, essences and oils.

Best New Skin Care Treatment

Skin care treatments are aimed at solving a specific problem. Acne, dry skin, sensitivity and eczema are all conditions requiring specialist applications. Products can include (but are not limited to) serums, masks, capsules, exfoliators, scrubs, eye treatments and skin condition treatments.

Best New Beauty Supplement

This category is specifically aimed at skin care treatments that take the form of supplements. Entries can include (but are not limited to) capsules, pills, drinks and The product can offer single or multiple benefits to the skin so it might include anti-inflammatory, anti-oxidative, nutritive, brightening, hydrating, moisturising or detoxifying properties.

Natural and Organic

Best New Natural Product
This category is for a new beauty product where a high percentage of ingredients are of natural origin. Please provide a description that includes details about the natural origin of your ingredients.

Best New Organic Product
This category is for a new organic beauty product that is approved by one of the international organic standards agencies. Please note that the product as a whole must have an organic certification, not just the ingredients used. Please include details about your organic certification.

Best New Natural Face Product
This category is for a new beauty product where a high percentage of ingredients are of natural origin. This category is for products that can be used on the face, including skin care and cosmetics. Please also include details about the natural origin of your ingredients.

Hair Care

Best New Hair Product
This category includes new shampoos, conditioners or treatments in either wet or dry form. It can also include hair colouring products including (but not limited to) permanent and semi-permanent dyes, colouring sprays and root touch-ups.

Best New Hair Styling Product
This category is for topical styling products and can include (but is not limited to) hair styling sprays, gels and oils as well as accessories for keeping hair styles in place.

Beauty Tools

Best New Beauty Accessory or Brush
This category is for new accessories or brushes that can be used on the hair, skin or body. Including (but not limited to) makeup brushes, hair removal products, beauty tools.

Best New Electrical Product
This category is for new electrical beauty appliances that can be used on the hair, skin or body.

Body Care

Best New Body Product
This category is for new body care products aimed at the popular end of the market. Products can include (but are not limited to) body lotions, deodorants, gels, creams, butters, moisturisers, exfoliators and scrubs, oral beauty products as well as treatment products specifically designed for the body such as firming and cellulite creams. This category can include products targeted at specific parts of the body such as the feet or arms. However, this category does not include products for the neck, which are considered facial skincare products, and hand products should be entered into the Best New Hand and Nail Product category.

Best New Wellness Product
This category is for new wellness products aimed at all sectors of the market. Wellness products can include products created to increase the health and longevity of the user. Products can include (but are not limited to) CBD Oils, essential oils and aromatherapy candles.

Best New Bath and Shower Product
This category is for new bath and shower products aimed at the popular end of the market. Bath and Shower products can include (but are not limited to) bath and shower oils, washes, gels, soaps and beads.

Best New Oral Beauty Product
This category is oral beauty products aimed at all sectors of the market for achieving a Hollywood smile. Products can include (but are not limited to) toothbrushes, toothpaste, at-home whitening treatments and mouthwashes.

Best New Sun Care and Tanning Product
This category is for products that are designed specifically for use in the sun, after being in the sun or for tanning. It can also be for products that combine sun protection with artificial tanning. Products can include (but are not limited to) sun protection, after-sun or tanning products.

Best New Hand and Nail Product
This category is for products designed specifically for the hands or nails. This includes (but is not limited to) hand creams, hand masks, nail treatments and nail colours.

Make-Up

Best New Lip Product
This category is for new lip make-up products aimed at all sectors of the market. Entries can include (but are not limited to) lip colours, lip liners, lip balms and glosses.

Best New Eye Product
This category is for new eye make-up products. Entries can include (but are not limited to) mascara, eyeliners, eye shadows, glitters, brow liners and faux lashes aimed at all sectors of the market.

Best New Make-Up Base Product
This category is for face make-up products, including (but not limited to) foundations, concealers, CC creams, highlighters, bronzers, primers, face powders and blushers.

Fragrance

Best New Fragrance
This category is for new male and female fragrances aimed at the popular end of the market, including self-select products. Fragranced body products such as body sprays or mists should not be entered in this category. These must be entered into the Body Product category.

Best New Premium Fragrance
This category is for premium male and female fragrances aimed at the luxury end of the market. Entries can include (but are not limited to) fragrances with a higher price point, premium branding or with a limited distribution.

Best New Niche Fragrance
This category is for specialist male and female fragrances aimed at the prestige end of the market. Entries can include (but are not limited to) limited prestigious and unique fragrances distributed by perfume specialists or high-end fragrance boutiques.

Male

Best New Male Skin and Body Care Product
This category will award this year’s most innovative male skin care and body care products. Products can include (but are not limited to) face and body washes, moisturisers, repair creams, balms and men’s body sprays.

Best New Male Shaving and Hair Product
This category is for new male shaving and hair products aimed at all sectors of the male shaving and hair market. Products can include (but are not limited to) wax, gels, shampoos, razors, shaving soap, foam and gel as well as aftershave and shaving repair creams. This category also includes beard maintenance products such as beard oils and beard trimmers or scissors.

Inclusive Beauty

Best New Inclusive Make-up Product
Products can include (but are not limited to) make-up base, lip and eye products, plus beauty tools that consider all skin tones, genders and abilities. Judges will be looking for entries that have considered inclusivity when creating the product.

Best New Inclusive Skin & Body Care Product
Products for this category can include (but are not limited to) skin and body care products that consider all skin types, genders and abilities.

Best New Inclusive Hair Product
Products can include (but are not limited to) hair care and styling products that meet the needs of multiple hair types and textures. Judges will also be looking for entries that have considered all abilities with its packaging design

Sustainable Beauty

Best New Sustainable Hair Product
This category is for hair care and styling products from brands that are committed to a sustainable and ethical ethos. Entries can include (but are not limited to) new shampoos, conditioners or treatments, hair styling sprays, gels and oils as well as accessories for keeping hair styles in place. Judges will be looking for products that have thoughtful packaging including zero waste or packaging that can be recycled/made from recycled goods, and ethical ingredient sourcing.

Best New Sustainable Skin & Body Product
This category is for skin and body products from brands that are committed to a sustainable and ethical ethos. Entries can include (but are not limited to) moisturisers, serums, cleansers, toners, micellar waters, skin care wipes, body lotions, deodorants, gels, creams, butters, moisturisers, exfoliators and scrubs, oral beauty products, body wash and tanning lotion. Judges will be looking for products that have thoughtful packaging including zero waste or packaging that can be recycled/made from recycled goods, and ethical ingredient sourcing.

Brand and Retail Innovation

Best New Design and Packaging
This category is for innovation in product packaging. Entries can include (but are not limited to) design and packaging that exceeds expectation in terms of its presentation, usability and functionality.

Best New Vegan Beauty Product
This category is for the best new vegan and cruelty-free beauty products that are certified 100% vegan and cruelty-free. Entries can include [but are not limited to] body care, skin care, hair care and colour cosmetics.

Best Special Innovation
This category is for a new beauty product that has something unique and different about it that will make the beauty industry and consumers take notice. Entries could include (but are not limited to) products with a new active ingredient, application or a novel use. Innovation is the lifeblood of the industry so celebrating the new and the special is essential.

Best New Retailers’ Own Label Product
This award is to recognise the innovative launches from the UK’s retailers’ own-label beauty brands. This category also includes private label products that are manufactured by one company under another company’s brand. Products can include all areas of beauty such as hair care, body care, skin care and make-up.

Best New International Breakthrough Brand
This category is aimed at international brands that bring exciting new concepts and innovation to the global market. International brands entering this category must have launched into the UK market since July 2019. Products may be available to purchase either online or in stores.

Best New British Brand
This category is aimed at brands that are based in the United Kingdom and have launched into the UK retail market (in high street retailers and/or online).