UK beauty awards celebrating the best in beauty

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Tickets for the Pure Beauty Awards 2025 winners ceremony are now available.

Taking place on 23 October at the iconic Grosvenor House Hotel, London, attendees can expect an exclusive black tie awards ceremony that includes a sparkling wine reception, a three-course meal, gift bags, after party and more.

Secure your ticket today and get ready to mingle amongst the beauty industry elite.

Tickets here

KEY DATES

The Pure Beauty Awards officially open for entries, with 26 awards across 10 categories recognising the best in beauty innovation.

Final deadline for brands and PR agencies to submit their products for this year’s awards.

Tickets for the winners’ ceremony at Grosvenor House Hotel, London, become available by contacting martina@hpcimedia.com.

An expert panel reviews all entries and finalises the shortlist ahead of the public vote.

The shortlisted products are opened up to public voting, with results helping to determine the winners.

The 2025 winners are announced at an evening event at the prestigious Grosvenor House Hotel, Park Lane, London.

ABOUT THE PURE BEAUTY AWARDS

Launched in 2001, the Pure Beauty UK Awards has grown into one of the biggest events in the UK beauty and personal care calendar. In 2025, we’re offering 26 awards across 10 categories, making it our largest and most exciting year yet.

View the 2024 gallery here

PREVIOUS WINNERS

Captain Fawcett logo
FaceGym
Monat
Rituals
EBAY
The Ordinary
Forest Esssentials
Paula's Choice
BYOMA
I just wanted to say how wonderful and how excited we are to have won a Pure Beauty Award for OPI's Repair Mode. This is a product that we have been working on for many, many years, and to have that recognition, not just for the product but for the teams that have put so much work together, it's just wonderful. So, thank you again, we're so so delighted!
OPI
The image of the Pure Beauty Awards really does boast awareness with all of our retailers, giving us another push to upsell to buyers.
Shay & Blue
The Pure Beauty Awards provided us with an invaluable opportunity to showcase our newest launches and introduce new customers to our Sculpted community.
Scultped_By_Aimee
The Dove team were delighted to win the award for Best New Bath and Shower Product. We are thrilled to our commitment to creating high-quality, moisturising, everyday skin care products has been recognised by the industry, thank you again!
Dove
Being recognised within the industry as well as with customers is incredibly important, and winning has given us access to a much wider network of suppliers, retailers and beyond.
Taking home two Pure Beauty Awards helped us to further enhance our brand visibility and awareness within the beauty industry.
Bulldog
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PURE BEAUTY AWARDS AT PARK LANE

The 2025 Pure Beauty UK Awards ceremony will be held on 23 October at the iconic Grosvenor House Hotel on London’s Park Lane — the perfect place to celebrate excellence in beauty.

THE JUDGING PROCESS

Brands submit their latest beauty products for testing and review by the Pure Beauty editorial team. The team then shortlists products they believe have the potential to win. Final winners are chosen by votes from Pure Beauty’s readers, and finalists can also encourage their customers to vote.

Amanda May
Acting Editor Pure Beauty
Cosmetics Business

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Alessandro Carrara
Acting News Editor
Cosmetics Business

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Lollie Hancock
Reporter/Sub-editor
Cosmetics Business

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Lynsey Barber
Science Writer
Cosmetics Business

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Jo Allen
Editor
Cosmetics Business

Linkedin
Pure Beauty Global Awards

Have you heard of the Pure Beauty Global Awards? Our global edition welcomes beauty products launched at any time, offering brands worldwide the chance for international recognition. Unlike the UK edition, the Global Awards have no time restrictions. This well-established event features categories covering the full range of the beauty industry.

Find out more

SPONSORS AND PARTNERS

Expac
Justmylook
Staci Logo colour

To join the sponsors listed above and explore our bespoke sponsorship packages, get in touch with Martina at martina@hpcimedia.com or call +44 (0) 207 193 6862.

CONTACT US

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FAQS

We have pulled together the most popular questions that we receive. Please note that if any of the below information doesn’t answer your query, reach out to the Pure Beauty team at purebeauty@hpcimedia.com

Beauty and personal care brands or their PRs can enter the awards. In order to qualify, the brand or product must have been launched into the UK market between July 2024 – July 2025. Products entered must be available for consumer purchase, whether that is through brick-and-mortar or online stores.

We offer two different entry rates, standard (£149+VAT) and premium entry (£199+VAT) . Firstly, premium entry is an option where you can opt into an all inclusive package, prepaying for shortlisted and winner logos, a longer editorially curated product description in the shortlist issue of Pure Beauty magazine and being added to our priority mailing list.

In order to qualify, the brand or product must have been launched into the UK market between July 2024 – July 2025. In addition to that, products entered must be available for consumer purchase whether that is through physical or online stores.

Brands submit their latest beauty products for the Pure Beauty editorial team to test and review. Next, they will then shortlist products they believe have the potential to be winners.

Winners are then voted for by Pure Beauty’s readers, plus shortlisted brands can encourage their own customers to vote for them.

The awards list is refreshed every year, 2025 has 26 awards to enter into. You can find the full list of categories and descriptions on the ‘Categories’ tab. If you require any clarity on which award to enter, please email the team: purebeauty@hpcimedia.com.

Yes! If the product fulfils the criteria for multiple categories then we encourage you to enter all that are relevant. Please note, only one product and category can be submitted per entry. If you would like to enter multiple products or multiple categories, please do so one entry at a time.

Please provide a detailed product description, the product’s launch date in the UK, a product or campaign image(s), brand website and any other supporting documentation to make your entry stand out to the judges. All entrants also need to supply 1 x full sized sample.

Please send all samples to the below address, ensuring that the couriers leave the product at the HPCi Media offices. Samples delivered to the surrounding offices may get lost or damaged, so please ensure samples are labelled accurately.

Pure Beauty Awards
HPCi Media Ltd
Studio 227-8
Metal Box Factory
30 Great Guildford St
London
SE1 0HS

Pure Beauty encourages those entering brand awards to provide a strong entry about the brand and its outstanding innovation in the online entry form and to send ‘best sellers’ as examples for the judges.

Pure Beauty offers additional exposure to brands participating in the event through digital, print, social media and sponsorship packages. Please reach out to Martina Gorbino at martina@hpcimedia.com for further information.

Voting begins once the shortlist has been announced on 8 September.

Anyone! The Pure Beauty team will share voting forms that are for public use. Brands are encouraged to circulate to their databases to secure their public vote. The public votes dictates who wins.

The winners ceremony will take place on 23 October at the Grosvenor House Hotel, London. For further details, please contact Martina at martina@hpcimedia.com