Beauty and personal care brands or their PRs can enter the awards. In order to qualify, the brand or product must have been launched into the UK market between July 2024 – July 2025. Products entered must be available for consumer purchase, whether that is through brick-and-mortar or online stores.

We offer two different entry rates, standard (£149+VAT) and premium entry (£199+VAT) . Firstly, premium entry is an option where you can opt into an all inclusive package, prepaying for shortlisted and winner logos, a longer editorially curated product description in the shortlist issue of Pure Beauty magazine and being added to our priority mailing list.

In order to qualify, the brand or product must have been launched into the UK market between July 2024 – July 2025. In addition to that, products entered must be available for consumer purchase whether that is through physical or online stores.

Brands submit their latest beauty products for the Pure Beauty editorial team to test and review. Next, they will then shortlist products they believe have the potential to be winners.

Winners are then voted for by Pure Beauty’s readers, plus shortlisted brands can encourage their own customers to vote for them.

The awards list is refreshed every year, 2025 has 26 awards to enter into. You can find the full list of categories and descriptions on the ‘Categories’ tab. If you require any clarity on which award to enter, please email the team: purebeauty@hpcimedia.com.

Yes! If the product fulfils the criteria for multiple categories then we encourage you to enter all that are relevant. Please note, only one product and category can be submitted per entry. If you would like to enter multiple products or multiple categories, please do so one entry at a time.

Please provide a detailed product description, the product’s launch date in the UK, a product or campaign image(s), brand website and any other supporting documentation to make your entry stand out to the judges. All entrants also need to supply 1 x full sized sample.

Please send all samples to the below address, ensuring that the couriers leave the product at the HPCi Media offices. Samples delivered to the surrounding offices may get lost or damaged, so please ensure samples are labelled accurately.

Pure Beauty Awards
HPCi Media Ltd
Studio 227-8
Metal Box Factory
30 Great Guildford St
London
SE1 0HS

Pure Beauty encourages those entering brand awards to provide a strong entry about the brand and its outstanding innovation in the online entry form and to send ‘best sellers’ as examples for the judges.

Pure Beauty offers additional exposure to brands participating in the event through digital, print, social media and sponsorship packages. Please reach out to Martina Gorbino at martina@hpcimedia.com for further information.

Voting begins once the shortlist has been announced on 8 September.

Anyone! The Pure Beauty team will share voting forms that are for public use. Brands are encouraged to circulate to their databases to secure their public vote. The public votes dictates who wins.

The winners ceremony will take place in October in London. For further details, please contact Martina at martina@hpcimedia.com