The second wave of influencer marketing - WATCH ON DEMAND
Original webinar date: 31 March 2022
Time: 16:30 BST
Duration: 45 minutes
Join Cosmetics Business for a conversation with Wella and Traackr to explore how one global brand has evolved its influencer marketing program over time to drive growth across markets. We’ll cover:
- Wella’s journey from early adopter of influencer marketing.
- The role of technology in consolidating and coordinating complex multi-market programs.
- How to leverage benchmarking and Traackr’s Brand Vitality (VIT) Score to improve performance and measure impact.
- Julia Wray
- Cosmetics Business
Julia is Editor of Cosmetics Business and has been writing about beauty and personal care industry science and supply since 2008. She provides news stories, articles and features for publication in both the magazine and on cosmeticsbusiness.com, and frequently speaks as a cosmetics expert at trade events for beauty ingredients and packaging.
- Randall Chinchilla
- Global Vice President Communications
- Wella Company
An experienced brand builder passionate about unleashing the power of earned and owned media to spark authentic conversations that help brands cut through consumer cynicism and traditional advertising fatigue. Creative and inquisitive, I believe the power of analytics and seamless collaboration across multidisciplinary teams gets the job done.
- Nicolas Chabot
- Chief Customer, Strategy and Partnership Officer
An early investor in Traackr, Nicolas joined the company in 2012 to spearhead its development in Europe.Today, he heads customer success and professional services globally. He is passionate about driving change and building successful teams within a challenging environment. Nicolas’s interest lies in driving change and innovation through thought leadership and operational excellence.
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