
Welcome to the third annual edition of the Pure Beauty Trend Edit, which rounds-up the biggest trends and movements that defined the beauty industry in 2025, and which we think will leave a lasting impact on the sector in 2026.
Our evidence-driven trend analysis’ span categories such as body, skin, make-up, nails, hair, sun care, wellness, male grooming, retail, fragrance, marketing and professional beauty, helping you to understand the defining moments in beauty this year, and take away key business lessons from it all.
This issue also includes exclusive 2026 future trend forecasts from industry analyst Mintel, as well as beauty heavyweight Millie Kendall, CEO of the British Beauty Council.
We have a very limited number of print copies of the Pure Beauty Trend Edit available - email subscriptions@hpcimedia.com today for details.
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