ON-DEMAND - Beauty barriers: what’s stopping shoppers from saying yes?

Original webinar date: 17 December 2025
Duration: 60 minutes approx.

Even in a booming beauty market over the last five years, hesitation is creeping in. Consumers say they care about sustainability and science, but price, complexity, and mistrust often block them at the point of purchase. In fact, Vypr data reveals 42% of consumers say they double-check beauty brand claims online before buying, revealing how fragile confidence has become.

In this data-led session, we unpack what’s behind those barriers — and how brands can remove them through clearer messaging, smarter pricing, and packaging that builds trust. Learn how shoppers think, what they ignore, and how to make your next product an easy “yes.”

Meet the speakers:

Ben Davies, Founder - Vypr

Ben Davies is the Founder of Vypr, a leading Product Intelligence platform helping beauty, health and wellness brands make faster, smarter product decisions through real-time, data-driven insights. Starting his career as a Buyer for Sainsbury’s and Co-op, Ben gained a deep understanding of consumer behaviour and product development challenges. Over the past two decades, he has founded five successful businesses across technology and FMCG, driven by a passion for innovation and data. With Vypr, Ben is transforming how brands test packaging, claims, pricing and positioning — empowering leading names like Colgate, This Works and Holland & Barrett worldwide.

Fraser Fergie, Director of Product Development, This Works

A Product Development and R&D leader with a strong record of delivering global personal care launches across the US, UK, EU and APAC. They blend scientific rigour with playful creative exploration to build sensory-led, technically robust and commercially impactful products. They have led international development teams, managed multi-market contract manufacturing networks, and collaborated closely with Founders, Creative, Marketing, Regulatory and Operations to bring concept-driven ideas to market at speed.

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