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How agile is your cosmetic NPD strategy?

Cosmetic New Product Development (NPD) is a very complex and technical process. It's not uncommon that brands spend 12-24 months preparing a new product for launch. But the rise in consumer tech and fast-paced beauty means brands need strategies to be "smarter", faster and more agile during product development — to stay competitive and get products to market fast.

Today, more brands are adopting strategies to be leaner in production, agile in sourcing — and faster to launch. In this Guide you’ll learn about the five pillars of agile cosmetic product development, and what it means to be:

  1. Simple and fast
  2. Collaborative
  3. Transparent
  4. Data-driven
  5. Delightful

+ Bonus:The agile beauty NPD checklist

Get the FREE guide: How Agile Brands Develop Products Fast

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