Cosmetic New Product Development (NPD) is a very complex and technical process. It's not uncommon that brands spend 12-24 months preparing a new product for launch. But the rise in consumer tech and fast-paced beauty means brands need strategies to be "smarter", faster and more agile during product development — to stay competitive and get products to market fast.
Today, more brands are adopting strategies to be leaner in production, agile in sourcing — and faster to launch. In this Guide you’ll learn about the five pillars of agile cosmetic product development, and what it means to be:
+ Bonus:The agile beauty NPD checklist