Cosmetics Business “Goldn”
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Simplifying Complexity: Helping Brands & Suppliers Create Cosmetics Faster

Now available to watch on demand!

Helping Beauty Brands & Cosmetic Suppliers Create Cosmetics Faster

Digitalization improves speed. It usually lowers costs. It makes businesses more efficient and helps people simplify complex operations. But digitalization does not mean just ‘selling materials online’– e-commerce is only one, small piece. Digitalization is about applying technology to enable completely new processes online so that people can realize new opportunities.

Tech companies and online models have already hit the Beauty & Personal Care retail space, but digital innovation has been slow to help businesses involved in cosmetic product development, whether they are Beauty Brands or Cosmetic Suppliers. With rapid changes in consumer trends, brands & suppliers need better solutions to decrease time to market--digital tools that make cosmetic product development simple and are a delight to use.

Tune into our Webinar on Simplifying Complexity to learn more!


- Digitalization in Cosmetics & Personal Care

- NPD Pain Points & Solutions that Scale

- The Power of Data in Product Development

- Demo - Goldn Product Builder


  • Udo Eberlein
  • CEO & Founder
  • Goldn

Udo is a seasoned tech entrepreneur and has led private equity and venture backed companies  across Europe, North America and Asia and has a history of advising Fortune 100 companies. Prior to Goldn, Udo was CEO at Chemster, as well as CEO of the German Multimedia Management Software Pioneer Nero. He is a Strategist, Builder, and connector with two decades of experience in digital  media, Consumer internet, Digital transformation, B2B, SaaS, IoT, Mobile, Cloud and technology innovation in general. His task at Goldn is to drive all areas of the business forward. This includes Tech & Product, Sales and Marketing, Finance, HR, Legal as well as anything pertaining to the  business. Udo puts focus on Strategy, HR and Business Development and Finance.

  • Frank Rössler 
  • Chief Technical Officer 
  • Goldn

Frank comes with a software engineering and leadership background and has a strong emphasis on  agile and cloud native approaches. He has a track record in digital media and e-commerce platforms  and has been in both startup and enterprise environments. At Holiday Check, one of Europe’s premier travel marketplaces Frank was responsible for the tech architecture and all of IT. 

  • Arianna Andrews
  • Head of Sales & Marketing
  • Goldn

Arianna is a Senior Business Leader and has spent most of her career focusing on Commercial Strategy, Business Development and Marketing for numerous companies in the Personal Care Industry. She has lead teams and navigates through complex B2B and B2C Marketing and Sales environments and has deep experience driving results in multiple channels. Arianna is the go-to  domain expert for Personal Care at Goldn.

  • Thu An Le
  • Head of Product
  • Goldn

Thu is an experienced product builder and data analyst. Originating out of the University of Texas, Thu has built products at several San Francisco based startups and recently moved up from Product Mgr at Goldn’s predecessor to taking over product management at Goldn.

  • Julia Wray
  • Technical Editor
  • Cosmetics Business

Julia is Technical Editor of Cosmetics Business and has been writing about beauty and personal care industry science and supply since 2008. She provides news stories, articles and features for publication in both the magazine and on, and frequently speaks as a cosmetics expert at trade events for beauty ingredients and packaging.

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