Immunity Post-Covid-19: A Next-Level “Proactive Approach”

Post-Covid-19 really changed consumer perceptions when it comes to their immune health. They are proactively building their own path to stronger immunity. Today, dietary supplements are part of 20% of consumers’ daily routines, mainly as vitamins and minerals. However, knowledge about the relationship between immunity and the gut is rising, leading to a market explosion of products with prebiotics and probiotics.

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