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Webinar date: 20 September 2023 Time: 15:00 BST / 16:00 CET / 10:00 EDT / 07:00 PDT Duration: 75 minutes approx.
Gen Z is the largest generation in history, representing a significant and influential consumer segment for the beauty and cosmetics sector.
As the first digitally native generation, Gen Zers come with a unique set of characteristics and preferences, and products need to be marketed, formulated and distributed in new and innovative ways.
Products and packaging need to be inclusive, authentic, diverse, sustainable and personalised to appeal.
But that’s not all!
To successfully engage the Gen Z consumer, brands must leverage social media platforms like Instagram, TikTok and now Threads, and optimise the opportunities offered by Web3.
Ensure you are ‘Gen Z ready’ by attending Cosmetics Business’ latest Roundtable Webinar on the 20 September.