Pure Beauty judging panel

Julia Wray

Technical Editor, Cosmetics Business

Sarah Parsons

Features Editor, Cosmetics Business
& Pure Beauty

Becky Bargh

Senior News & Social Media Reporter,
Cosmetics Business & Pure Beauty

International expert judging panel

More judges to be added soon

Brittany Brown

Experiential Entrepreneur / Inclusivity Expert

After graduating from Stevenson University in 2013, Brittany went on to study aesthetics. Shortly after, Brittany launched Monee’ Cosmetics, a natural and organic skincare line. As a new beauty entrepreneur, Brittany struggled to find a space where a multicultural-women-owned indie brand could thrive in a market overrun by big names. She founded Project Beauty Expo (PBE) in 2016 as an effort to create a support network for women of colour who are interested in natural beauty, wellness, and healthy living.

Alice Hart-Davis

Journalist / Skin Care Expert

Alice Hart-Davis is a journalist and founder of The Tweakments Guide website. She has been reporting on and reviewing skincare products and cosmetic procedures for 20 years. Her latest book is The Tweakments Guide: Start with Skincare. ‘I’m still just as entranced by skincare and what it can do for us as I was when I first stumbled into beauty writing,’ says Alice. ‘The power of effective products to improve our skin, and the way we feel about our looks, is something you can’t underestimate.’

Laura Husband

Beauty and Hair Expert

Laura Husband is the former editor of Pure Beauty and has spent the past five years writing about the beauty retail sector with expert knowledge on everything from new product launches to global trends. She was chair of the judging panel for the UK’s Pure Beauty Awards for three years and is now the editor of the UK’s leading magazine for the hairdressing sector – Hairdresser’s Journal.

Claudine de Vogel

Fragrance Expert

Claudine’s desire to become a Perfumer was stimulated by Firmenich Master Perfumer Annie Buzantian and she ended up studying Business of Perfumery at the University of Plymouth. After successfully finishing a placement at CPL Aromas in Marketing, she started with CPL Aromas in 2002 as a trainee Perfumer. In 2010 she moved to CPL Aromas in Bielefeld Germany where she now works on a wide variety of projects.

Lisa Hipgrave

Fragrance Expert

For the past twelve years, Lisa Hipgrave has been Director of IFRA UK. Lisa is a highly experienced fragrance specialist, and before being involved in IFRA UK, Lisa previously worked in the industry for 20 years a perfumer, and also as the Managing Director of an international fragrance house. Lisa has worked on all type of fragranced products including Fine Fragrance, personal care, candles and aircare for many brands and high street names.


Vivienne Rudd

Beauty Expert

Vivienne is Mintel’s Director of Innovation & Insight, Beauty and Personal Care. With over 20 years of experience in the beauty industry, Vivienne heads up Mintel’s beauty consultancy team, delivering projects concerning every aspect of the beauty industry. She works closely with manufacturers, suppliers and packagers, helping them to identify and analyse trends, making them relevant to their business & enabling them to find commercial opportunities

Clayton Reid

Beauty and Male Expert

A key member of the NARS Artistry Team, Clayton perfected his technique on the high-fashion runways at London Fashion Weeks where he worked with designers such as JW Anderson and Creatures of the Wind. His work has been published in Vogue, Marie Claire and L’officiel and he has worked with brands such as Erdem and Christopher Kane. It is his love for fashion, beauty and artistry that led him to become the accomplished artist he is today.

Dr Pauline Hili

Natural and Organic Expert

Originally from Melbourne, Australia, Dr Pauline Hili is now one of the UK’s top organic skincare experts, a Fellow of the Royal Society of Chemistry and is Founder and Creator of Nourish London, an award winning, certified organic skincare brand. Trusted and acclaimed by beauty experts, and with over 30 years of expertise, Pauline has published numerous research papers and is the author of the book “The Antimicrobial Properties of Essential Oils.”

Lorraine Dublin

Celebrity Hairdresser / Inclusive Beauty Expert

Lorraine Dublin is an award-winning hairstylist who began her career over 20 years ago. Her impressive list of clients includes Serena Williams, Kelly Rowland, Thandie Newton and John Boyega. She has extensive training and expertise with all hair types which has led her work to be published in titles such as Vogue, Stylist, Black Hair, Sports Illustrated, Forbes and Wonderland. She currently co-owns the My Hair Bar located in West End’s Bloomsbury.

Amaya Smith

Inclusive Beauty Expert

Amaya Smith is the Founder of the Product Junkie, an online and brick and mortar boutique featuring products for naturally curly haired women. Amaya stopped straightening her hair over a decade ago but discovered that there was no upscale retail experience that catered to women who wanted to look beautiful and professional wearing their curly hair – so she started the Product Junkie, a Black and women owned small business catering to all things natural hair, encouraging women to love their curls.

James Craven

Fragrance Expert

James Craven has worked in perfumery for the past 30 years, a career which has been the apogee of a lifetime’s interest in perfume and its interaction with history, costume, psychology and the whole business of what makes the human animal tick. After some years working at Harrods, James found his dream billet at the Specialist Perfumery LES SENTEURS where he now works as the boutique’s Perfume Archivist.

Nichola Joss

Beauty Therapist / Skin Care Expert

Nichola Joss is one of the beauty industry’s most revered skincare, self tanning and nail experts and returns as a judge for the third year. She is the beauty therapist of choice for a whole bevy of A-list beauties such as Scarlett Johansson, Meghan Markle, Hilary Swank, Gisele Bundchen and Gwyneth Paltrow. Best known for her miraculous lymphatic drainage massage facials, Nichola is one of the most well-reputed celebrity skincare experts in the industry.