Pure Beauty judging panel

Julia Wray

Technical Editor, Cosmetics Business

Sarah Parsons

Features Editor, Cosmetics Business
& Pure Beauty

Becky Bargh

Senior News & Social Media Reporter,
Cosmetics Business & Pure Beauty


International expert judging panel

Alice Hart-Davis

Journalist / Skin Care Expert

Alice Hart-Davis is a journalist and founder of The Tweakments Guide. She has been reporting on and reviewing skincare products and cosmetic procedures for 20 years. Her latest book is The Tweakments Guide: Start with Skincare. ‘I’m still just as entranced by skincare and what it can do for us as I was when I first stumbled into beauty writing,’ says Alice. ‘The power of effective products to improve our skin, & the way we feel about our looks, is something you can’t underestimate.’


Amaya Smith

Inclusive Beauty Expert

Amaya Smith is the Founder of the Product Junkie, an online and brick and mortar boutique featuring products for naturally curly haired women. Amaya stopped straightening her hair over a decade ago but discovered that there was no upscale retail experience that catered to women who wanted to look beautiful and professional wearing their curly hair – so she started the Product Junkie, a Black and women owned small business catering to all things natural hair.


Brittany Brown

Experiential Entrepreneur / Inclusivity Expert

After graduating from Stevenson University, Brittany went on to study aesthetics. Shortly after, Brittany launched Monee’ Cosmetics, a natural and organic skincare line. As a new beauty entrepreneur, Brittany struggled to find a space where a multicultural-women-owned indie brand could thrive in a market overrun by big names. She founded Project Beauty Expo in 2016 as an effort to create a support network for women of colour who are interested in natural beauty, wellness and healthy living.


Claudine de Vogel

Fragrance Expert

Claudine’s desire to become a Perfumer was stimulated by Firmenich Master Perfumer Annie Buzantian, and she when on to study Business of Perfumery at the University of Plymouth. After successfully finishing a placement at CPL Aromas in Marketing, she started with CPL Aromas in 2002 as a trainee Perfumer. In 2010 she went on to move to CPL Aromas in Bielefeld Germany, where she now works on a wide variety of projects.


Clayton Reid

Beauty and Male Expert

Working as a key member of the NARS Artistry Team, Clayton perfected his technique on the high-fashion runways at London Fashion Weeks where he worked with designers such as JW Anderson and Creatures of the Wind. His work has been published in Vogue, Marie Claire and L’officiel and he has worked with brands such as Erdem and Christopher Kane. It is his love for fashion, beauty and artistry that led him to become the accomplished artist he is today.


Jasmine Hemsley

Author / Wellness Expert

Jasmine is a three-time best-selling author, the Founder of Hemsley + Hemsley and East by West, a TV presenter, chef, and nutrition & wellness expert. She uses her platform to promote a 360° approach to health and encourage a return to a simpler, more mindful way of life. With these messages Jasmine is inspiring her global audience to deepen their commitment to eco choices and sustainability in food, fashion and beauty.


Laura Husband

Beauty and Hair Expert

Laura Husband is the former editor of Pure Beauty, and has over 7 years of experience working within the beauty retail sector. She is now dedicated to writing about the sector using her expert knowledge gained over the years, reporting on everything from new product launches to global trends. She was chair of the judging panel for the UK’s Pure Beauty Awards for three years and is now the editor of the UK’s leading magazine for the hairdressing sector – Hairdresser’s Journal.


Lisa Hipgrave

Fragrance Expert

For the past twelve years, Lisa Hipgrave has been Director of IFRA UK. Lisa is a highly experienced fragrance specialist, and before being involved in IFRA UK, Lisa previously worked in the industry for 20 years a perfumer, and also as the Managing Director of an international fragrance house. Lisa has worked on all type of fragranced products including Fine Fragrance, personal care, candles and aircare for many brands and high street names.


Lorraine Dublin

Celebrity Hairdresser / Inclusive Beauty Expert

Lorraine Dublin is an award-winning hairstylist who began her career over 20 years ago. Her impressive list of clients includes Serena Williams, Kelly Rowland, Thandie Newton and John Boyega. She has extensive training and expertise with all hair types which has led her work to be published in titles such as Vogue, Stylist, Black Hair, Sports Illustrated, Forbes and Wonderland. She currently co-owns the My Hair Bar located in West End’s Bloomsbury.


Dr Pauline Hili

Natural and Organic Expert

Originally from Melbourne, Australia, Dr Pauline Hili is now one of the UK’s top organic skincare experts, a Fellow of the Royal Society of Chemistry and is Founder and Creator of Nourish London, an award winning, certified organic skincare brand. Trusted and acclaimed by beauty experts, and with over 30 years of expertise, Pauline has published numerous research papers and is the author of the book “The Antimicrobial Properties of Essential Oils.”