Skin Care

Best New Skin Care Brand

This category is to celebrate new skin care brands that bring the freshest ideas and innovative problem solving concepts to help consumers achieve their ideal complexion.

Best New Affordable Skin Care Product (under £30)

This category is for new beauty products aimed at the ‘high-street’ end of the market. Products can include (but are not limited to) any affordable product under £30 such as serums, cleansers, moisturisers, essences and oils.

Best New Luxury Skin Care Product (above £30)

This category is for new beauty products aimed at the luxury end of the market. Products can include (but are not limited to) any high-end product such as serums, cleansers, moisturisers, essences and oils.

Best New Eye Cream [New]

This category is aimed towards highlighting the best new eye creams that have entered a new market in the past 12 months.

Best New Serum [New]

This category is aimed towards highlighting the best new serums that have entered a new market in the past 12 months.

Best New Cleanser [New]

This category is for new cleansers. Products can include (but are not limited to) balms, oils, foams, skincare wipes, micellar waters, milks, gels and bars.

Best New Exfoliator [New]

This category is for new face exfoliators. Products can include (but are not limited to) acids, scrubs, pre-loaded cotton rounds, tonics, toners, powders and serums.

Best New Night Cream [New]

This category is aimed towards highlighting the best new night creams that have entered a new market in the past 12 months.

Best New Face Mask

This category is specifically aimed at skin care treatments that take the form of a mask. Entries can include (but are not limited to) sheet, gel, cream, mud and clay masks. The mask can offer single or multiple benefits to the skin so it might have cleansing, exfoliating, brightening, hydrating, moisturising or detoxifying properties.

Best New Day Cream [New]

This category is aimed towards highlighting the best new day creams that have entered a new market in the past 12 months.

Best New Inclusive Skin Care Product

Products for this category can include (but are not limited to) skin care products that are designed to meet the needs of all skin types, genders and abilities.

Natural and Organic

Best New Natural Hair or Body Product

This category is for a new hair or body product where a high percentage of ingredients are of natural origin. Please ensure that you provide a description that includes details about the natural origin of your ingredients.

Best New Natural Face Product

This category is for a new beauty product where a high percentage of ingredients are of natural origin. This category is for products that can be used on the face, including skin care and cosmetics. Please also include details about the natural origin of your ingredients.

Best New Certified Organic Product

This category is for a new organic beauty product that is approved by one of the international organic standards agencies. Please note that the product as a whole must have an organic certification, not just the ingredients used. Entries without evidence of their organic certification will not be counted.

Hair

Best New Inclusive Hair Product

Products can include (but are not limited to) hair care and styling products that meet the needs of multiple hair types and textures. Judges will also be looking for entries that have considered all abilities with its packaging design

Best New Hair Styling Product

This category is for topical styling products and can include (but is not limited to) hair styling sprays, gels and oils as well as accessories for keeping hair styles in place.

Best New Hair Product

This category includes new shampoos, conditioners or treatments in either wet or dry form. It can also include hair colouring products including (but not limited to) permanent and semi-permanent dyes, colouring sprays and root touch-ups. Hair supplements should be entered in the Best New Hair Supplement.

Beauty Tools

Best New Beauty Accessory or Brush

This category is for new accessories or brushes that can be used on the hair, skin or body. Including (but not limited to) make-up brushes, hair removal products, eyelash curlers and other beauty tools.

Best New Electrical Product

This category is for new electrical beauty appliances that can be used on the hair, skin or body.

Body Care

Best New Body Care Brand

This category is to celebrate new body care brands that bring the freshest ideas and innovative problem solving concepts to help consumers achieve their ideal complexion.

Best New Bath & Shower Product

This category is for new bath and shower products aimed at the popular end of the market. Bath and Shower products can include (but are not limited to) bath and shower oils, washes, gels, soaps and beads.

Best New Sun Care & Tanning Product

This category is for products that are designed specifically for use in the sun, after being in the sun or for tanning. It can also be for products that combine sun protection with artificial tanning. Products can include (but are not limited to) sun protection, after-sun or tanning products.

Best New Hand, Foot Or Nail Product

This category is for products designed specifically for the hands, feet or nails. This includes (but is not limited to) hand creams, foot creams, hand masks, foot masks, nail treatments and nail colours.

Best New Body Moisturiser [New]

This category is aimed towards highlighting the best new body moisturisers that have entered a new market in the past 12 months.

Best New Body Exfoliator [New]

This category is for new body exfoliators, products can include (but are not limited to) acids, scrubs, pre-loaded cotton rounds, tonics, toners, powders and serums.

Make-Up

Best New Eye Product

This category is for new eye make-up products. Entries can include (but are not limited to) mascara, eyeliners, eye shadows, glitters, brow liners and faux lashes aimed at all sectors of the market.

Best New Make-Up Base Product

This category is for face make-up products, including (but not limited to) foundations, concealers, CC creams, highlighters, bronzers, primers, face powders and blushers.

Best New Inclusive Make-Up Product

Products can include (but are not limited to) make-up base, lip and eye products, plus beauty tools that consider all skin tones, genders and abilities. Judges will be looking for entries that have considered inclusivity when creating the product.

Best New Lip Product

This category is for new lip make-up products aimed at all sectors of the market. Entries can include (but are not limited to) lip colours, lip liners, lip balms and glosses.

Fragrance

Best New Fragrance

This category is for new male and female fragrances aimed at the popular end of the market, including self-select products. Fragranced body products such as body sprays or mists should not be entered in this category. These must be entered into the Body Product category.

Best New Home Fragrance [New]

This category is for new home fragrances across all price points. Entries can include (but not limited to) candles, diffusers and room mists.

Best New Niche Fragrance

This category is for specialist fragrances aimed at the prestige end of the market. Entries can include (but are not limited to) limited prestigious and unique fragrances distributed by perfume specialists or high-end fragrance boutiques.

Male

Best New Male Skin And Body Product

This category will award this year's most innovative male skin care and body care products. Products can include (but are not limited to) face and body washes, moisturisers, repair creams, balms and men's body sprays.

Best New Male Shaving & Hair Product

This category is for new male shaving and hair products aimed at all sectors of the male shaving and hair market. Products can include (but are not limited to) wax, gels, shampoos, razors, shaving soap, foam and gel as well as aftershave and shaving repair creams. This category also includes beard maintenance products such as beard oils and beard trimmers or scissors.

Beauty Supplement

Best New Skin & Body Supplement

This category is aimed at skin and body treatments that take the form of supplements. Entries can include (but are not limited to) capsules, pills, drinks and The product can offer single or multiple benefit. These may include anti-inflammatory, anti-oxidative, nutritive, brightening, hydrating, moisturising or detoxifying properties.

Best New Hair Supplement

This category is specifically aimed at hair treatments that take the form of supplements. Entries can include (but are not limited to) capsules, pills and drinks. The product may offer single or multiple benefits to the hair, such as conditioning and strengthening.

Brand Innovation

Retailer Of The Year [New]

This award is to celebrate beauty retailers who have brought fresh ideas to the market, adapting and innovating to the changing beauty scene.

Best New Design & Packaging

This category is for innovation in product packaging. Entries can include (but are not limited to) design and packaging that exceeds expectation in terms of its presentation, usability and functionality.

Digital Campaign Of The Year [New]

Judges will look to highlight the best innovation in a single campaign that is only online. Nominated campaigns should include demonstration of strategic thinking, innovation, breadth of channels and evidence of campaign results. Entries should include a description and link to evidence of nominated campaign for accurate judging.

Best New Sustainable Beauty Pioneer [New]

This award is for a new brand on the market that has sustainability at the forefront of their business. Products may be available to purchase either online or in stores.

Best New Disruptor Brand

This award is for a new brand that has been making waves within the industry. If you're doing something unique that makes you stand out above the rest, this category is for you. Products may be available to purchase either online or in stores.

Best New Breakthrough Brand

This category is aimed at brands that bring exciting new concepts and innovation to the global market. Products may be available to purchase either online or in stores.