What do I need to know?

  • All entries must be submitted online via the entry form.

  • The email address you use to complete the entry form will be used to contact for all awards updates throughout the awards process.

  • Brands can enter as many times as they like, as long as they meet the criteria for each category. Review the categories here.

  • Price is per entry.

  • Please remember to include product images and a 60-word product description. The description you provide is shared with the judges, so make sure it is clear and concise.

  • You must state which countries your product is available to purchase, and the year that it launched.

  • Products must have launched in at least one new country/market between January 2021 and January 2022 to qualify.


Product Samples

Please note that due to recent Covid-19 restrictions implemented by the UK government, the HPCi office is now closed. We therefore will not be accepting samples unless brands have been shortlisted.


The shortlist will be revealed on 4th March 2022 and all successful brands will be contacted regarding sample collection.

Fragrance Samples

If entering a fragrance category, we require 1 x full size product, as well as 5 x 10ml vials of the product. This is the requirement of the judges, and products cannot be fairly judged without them. The postal address will be provided in the new year/January 2022.

If you are a finalist

If you are selected as a finalist, the product description will be featured in the March issue of Pure Beauty magazine. The Pure Beauty editorial team will use the description you provide, and will tweak it at their discretion.

You will be provided with the official shortlist badge which can be used on marketing materials, product packaging and featured on your website, against the shortlisted product.

If you are a winner

Winners will benefit from additional exposure by being featured in the special awards brochure, as well as the April issue of Pure Beauty magazine.

Winners will be provided with the official winner badge, this can be used on marketing materials, product packaging and featured on your website, against the shortlisted product.

The ceremony

Winners are revealed live during the awards ceremony which is scheduled to take place virtually in May 2022.