The Pure Beauty Awards 2020

This year, Pure Beauty celebrated the best in the beauty business with the annual awards ceremony being held via a virtual Emerald City-themed screening.

Winners were revealed live during the ceremony, hosted by TV presenter, actor and writer, Layne Redman, who was joined by a number of special guests throughout the evening.

2020 has been anything but normal, so it was a pleasure to be joined by more than 1,000 viewers. It was a great night of celebrating innovation in beauty, especially on the back of what has been such a tough year for many.

Discover the winners

About the Awards

The Pure Beauty Awards is the biggest and most recognised event in the beauty calendar. Award categories cover the breadth of the industry, and entries come from brands, big and small, who are looking to grow.

Brands submit their latest beauty products for the Pure Beauty editorial team to test and review. They will then shortlists products they believe have the potential to be winners.

Winners are then voted for by Pure Beauty’s readers plus finalists can encourage their own customers to vote for them.

“We had a wonderful evening celebrating with the winners and meeting new people from the industry.”
Catherine Womersley, Beauty Buyer, House of Fraser

Previous awards

The winners of 18th annual Pure Beauty Awards 2019 were revealed at a rebel punk-themed ceremony hosted by TV presenter, actor and writer Layne Redman.

The awards attracted a record number of entries from brands across every category, making for an exciting evening filled with anticipation.

The awards were a complete sell-out with 430 industry guests from premium, mass and niche beauty brands joining the celebrations.

There were 39 awards categories including, seven new categories were introduced to reflect a shift in trends within the sector, including: Best New Beauty Supplement, Best New Beauty Accessory, Best New Wellness Product, Best New Inclusive Skin Care Product, Best New Inclusive Hair Product, Best New Inclusive Make-up Product and Best New Vegan Innovation.

Host Layne was joined on stage by a host of event sponsors including CPL Aromas, Cygnia, Aprinnova, Mile High Labs, Univar, Lonza, Nagase, Lipotec, Eden Labs and Siltech.

Winners of the evening included Nu Skin, Face Halo, Love Beauty and Planet, Charlotte Tilbury and The INKEY List.

Pure Beauty’s Editor Lucy Tandon Copp said: “This year’s Pure Beauty Awards epitomised everything I love about the industry. Top class brands launching innovative new products – and great company to carry the celebrations through the evening.

“Every win, from Highly Commended through to Gold, was thoroughly well-deserved, and it was a pleasure to honour all of your achievements at what was our biggest awards to date, with over 400 people in attendance.”

“It was a fabulous event, so beautifully and tastefully put together and we shared a table with great people.”
Adele Watkins, Managing Director, Aroma Works

Sponsor – Exhibit – Goody Bag Opportunities

There are many ways to get your brand and products noticed by key industry professionals at the Pure Beauty Awards, from sponsoring categories to the exclusive awards goody bag. Get in touch with Trystan Hurley on or telephone +44 (0) 207 193 6690 to discuss the various opportunities available.

Sponsors and partners:

CB logo
Yardley logo
aprinova logo
Siltech logo
epic logo
Arthur Edward logo
Cygnia logo
Orean logo
EcoMundo logo

Venue: Virtual Platform

Winners will be announced live during an online ceremony, taking place on Thursday, 29 October.

8 Northumberland Avenue

“Another excellent awards evening. The venue was excellent as usual, the food was wonderful and it all ran very smoothly – we really enjoyed ourselves.” James Sutton, Founder, Butterflies Healthcare

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Contact us

The Pure Beauty Awards team can be reached on +44 (0) 207 193 6701 or

For sponsorship opportunities, contact Trystan Hurley on +44 (0) 207 193 6690 or