Deadline extended – enter now!

Get ready to journey down the yellow brick road as the 2020 Pure Beauty Awards UK is now open for entries. The theme for this year is Emerald City, capturing wonderful and imaginative creations to come out of the beauty industry over the past 12 months.

The Pure Beauty Awards will provide you with digital, print and live exposure to buyers and consumers on a global scale. If you’re shortlisted, your brand will gain special recognition in the busy beauty marketplace, building a reputation for being trustworthy, innovative and on-trend.

The awards only accept beauty products, innovations and brands that have launched into the UK market between July 2019 and July 2020

Enter the awards

Brands now have until July 17 to enter online, and all shortlisted products will be featured in the September issue of Pure Beauty magazine.

Winners are then voted for by Pure Beauty’s readers plus finalists can encourage their own customers to vote for them.

Due to the ongoing Covid-19 situation, the Pure Beauty office is closed and we are unable to accept product samples. This will not affect your entry in any way. Brands are invited to include additional information to support their entry, such as press releases and links to online videos.





“We had a wonderful evening celebrating with the winners and meeting new people from the industry.”
Catherine Womersley, Beauty Buyer, House of Fraser

Previous awards

The winners of 18th annual Pure Beauty Awards 2019 were revealed at a rebel punk-themed ceremony hosted by TV presenter, actor and writer Layne Redman.

The awards attracted a record number of entries from brands across every category, making for an exciting evening filled with anticipation.

The awards were a complete sell-out with 430 industry guests from premium, mass and niche beauty brands joining the celebrations.

There were 39 awards categories including, seven new categories were introduced to reflect a shift in trends within the sector, including: Best New Beauty Supplement, Best New Beauty Accessory, Best New Wellness Product, Best New Inclusive Skin Care Product, Best New Inclusive Hair Product, Best New Inclusive Make-up Product and Best New Vegan Innovation.

Host Layne was joined on stage by a host of event sponsors including CPL Aromas, Cygnia, Aprinnova, Mile High Labs, Univar, Lonza, Nagase, Lipotec, Eden Labs and Siltech.

Winners of the evening included Nu Skin, Face Halo, Love Beauty and Planet, Charlotte Tilbury and The INKEY List.

Pure Beauty’s Editor Lucy Tandon Copp said: “This year’s Pure Beauty Awards epitomised everything I love about the industry. Top class brands launching innovative new products – and great company to carry the celebrations through the evening.

“Every win, from Highly Commended through to Gold, was thoroughly well-deserved, and it was a pleasure to honour all of your achievements at what was our biggest awards to date, with over 400 people in attendance.”

“It was a fabulous event, so beautifully and tastefully put together and we shared a table with great people.”
Adele Watkins, Managing Director, Aroma Works

Sponsor – Exhibit – Goody Bag Opportunities

There are many ways to get your brand and products noticed by key industry professionals at the Pure Beauty Awards, from sponsoring categories to the exclusive awards goody bag. Get in touch with Trystan Hurley on or telephone +44 (0) 207 193 6690 to discuss the various opportunities available.

Sponsors and partners:

CB logo
Yardley logo
aprinova logo
Siltech logo
epic logo
Arthur Edward logo
Cygnia logo
Orean logo

Venue: 8 Northumberland Avenue

8 Northumberland Avenue is located only a stone’s throw away from Trafalgar Square, making it London’s most central Venue. Exceptional public transport links from all directions ensure that your guests will always arrive and depart with ease. The mixture of classic Victorian architecture and cutting-edge technology compliments a variety of occasion events.

Address: 8 Northumberland Ave, Westminster, London WC2N 5BY

8 Northumberland Avenue

“Another excellent awards evening. The venue was excellent as usual, the food was wonderful and it all ran very smoothly – we really enjoyed ourselves.” James Sutton, Founder, Butterflies Healthcare

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Contact us

The Pure Beauty Awards team can be reached on +44 (0) 207 193 6701 or

For sponsorship opportunities, contact Trystan Hurley on +44 (0) 207 193 6690 or