The winners are here!

On 28 October, the 20th Pure Beauty Awards took place at 8 Northumberland Avenue, announcing the winners across 44 categories. Winners of the 2021 Pure Beauty Awards can now be accessed here

Hosted by Cheryl Hole, Ru Paul Drag Race UK star, the in-person event saw just under 400 beauty industry guests who gathered to celebrate the industry’s innovation over the past 12 months.

Pure Beauty’s Editor Sarah Parsons, said: “Every award was well-deserved and it was the highlight of the year to celebrate all of your achievements throughout 2021. Congratulations to all of the winners!”

Entries for the next edition of the Pure Beauty Awards will open in 2022, sign up to the Cosmetics Business eNews alert to keep you up to date with the latest information…

About the awards

The Pure Beauty Awards is the biggest and most recognised event in the beauty calendar. Award categories cover the breadth of the industry, and entries come from brands, big and small, who are looking to grow.

Brands submit their latest beauty products for the Pure Beauty editorial team to test and review. They will then shortlists products they believe have the potential to be winners.

Winners are then voted for by Pure Beauty’s readers plus finalists can encourage their own customers to vote for them.


(Photographs by Photographer London)




Covid Policy

“We had a wonderful evening celebrating with the winners and meeting new people from the industry.”
Catherine Womersley, Beauty Buyer, House of Fraser

Previous awards

The winners of 18th annual Pure Beauty Awards 2019 were revealed at a rebel punk-themed ceremony hosted by TV presenter, actor and writer Layne Redman.

The awards attracted a record number of entries from brands across every category, making for an exciting evening filled with anticipation.

The awards were a complete sell-out with 430 industry guests from premium, mass and niche beauty brands joining the celebrations.

There were 39 awards categories including, seven new categories were introduced to reflect a shift in trends within the sector, including: Best New Beauty Supplement, Best New Beauty Accessory, Best New Wellness Product, Best New Inclusive Skin Care Product, Best New Inclusive Hair Product, Best New Inclusive Make-up Product and Best New Vegan Innovation.

Host Layne was joined on stage by a host of event sponsors including CPL Aromas, Cygnia, Aprinnova, Mile High Labs, Univar, Lonza, Nagase, Lipotec, Eden Labs and Siltech.

Winners of the evening included Nu Skin, Face Halo, Love Beauty and Planet, Charlotte Tilbury and The INKEY List.

Pure Beauty’s Editor Lucy Tandon Copp said: “This year’s Pure Beauty Awards epitomised everything I love about the industry. Top class brands launching innovative new products – and great company to carry the celebrations through the evening.

“Every win, from Highly Commended through to Gold, was thoroughly well-deserved, and it was a pleasure to honour all of your achievements at what was our biggest awards to date, with over 400 people in attendance.”

“It was a fabulous event, so beautifully and tastefully put together and we shared a table with great people.”
Adele Watkins, Managing Director, Aroma Works

Sponsor – Exhibit – Goody Bag Opportunities

There are many ways to get your brand and products noticed by key industry professionals at the Pure Beauty Awards, from sponsoring categories to the exclusive awards goody bag. Get in touch with Trystan Hurley on or telephone +44 (0) 207 193 6690 to discuss the various opportunities available.

Event Sponsors & Partners

CB logo
Siltech logo
Orean logo
Arthur Edward logo
epic logo
epic logo
epic logo
Just my look logo
Skin Trust Club logo
Face The Future logo
AOFM logo

Venue: 8 Northumberland Avenue

8 Northumberland Avenue is located only a stone’s throw away from Trafalgar Square, making it London’s most central Venue. Exceptional public transport links from all directions ensure that your guests will always arrive and depart with ease. The mixture of classic Victorian architecture and cutting-edge technology compliments a variety of occasion events.

Address: 8 Northumberland Ave, Westminster, London WC2N 5BY

8 Northumberland Avenue

“Another excellent awards evening. The venue was excellent as usual, the food was wonderful and it all ran very smoothly – we really enjoyed ourselves.” James Sutton, Founder, Butterflies Healthcare

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Contact us

The Pure Beauty Awards team can be reached on +44 (0) 207 193 6701 or

For sponsorship opportunities, contact Trystan Hurley on +44 (0) 207 193 6690 or