Pure Beauty judging panel

Lucy Tandon Copp

Editor of Cosmetics Business
& Pure Beauty

Sarah Parsons

Features Editor of Cosmetics Business
& Pure Beauty

Becky Bargh

Online & Social Media Reporter of
Cosmetics Business & Pure Beauty

Julia Wray

Editor of Soap, Perfumery &
Cosmetics (SPC) & SPC China

International expert judging panel

Emma Reinhold

Beauty journalist & brand consultant

Emma Reinhold is an award-winning journalist and communications specialist who has covered the beauty beat for almost 20 years. Previously Group Editor of Cosmetics Business, she has worked with leading beauty brands including Elemis, Bamford and The Organic Pharmacy to develop their communication and marketing strategies, as well as leading the beauty and fashion divisions for The Soil Association.

Laura Husband

Beauty and Hair Expert

Laura Husband is the former editor of Pure Beauty and has spent the past five years writing about the beauty retail sector with expert knowledge on everything from new product launches to global trends. She was chair of the judging panel for the UK’s Pure Beauty Awards for three years and is now the editor of the UK’s leading magazine for the hairdressing sector – Hairdresser’s Journal.

Theresa Yee

Beauty Expert

Theresa Yee is a beauty expert and editor with more than 10 years’ experience in the cosmetic industry, and has a broad knowledge of the beauty market across various categories. Theresa manages and edits WGSN’s beauty directory, reporting on everything from emerging trends to forecasting trends two years ahead of the season. Theresa travels extensively, attending beauty trade shows and events around the globe.

Belinda Carli

Skincare and Formulation Expert

Belinda is the Director of the Institute of Personal Care Science, an International Training Organisation providing Certificate and Diplomas via distance education in the formulation, development, brand management and
regulatory affairs for personal care and cosmetics. She is a regular presenter at major International events and her work can be found in many national and international publications and Special Chem formulators site.

Lisa Hipgrave

Fragrance Expert

For the past twelve years, Lisa Hipgrave has been Director of IFRA UK. Lisa is a highly experienced fragrance specialist, and before being involved in IFRA UK, Lisa previously worked in the industry for 20 years a perfumer, and also as the Managing Director of an international fragrance house. Lisa has worked on all type of fragranced products including Fine Fragrance, personal care, candles and aircare for many brands and high street names.


Vivienne Rudd

Beauty Expert

Vivienne is Mintel’s Director of Innovation & Insight, Beauty and Personal Care. With over 20 years of experience in the beauty industry, Vivienne heads up Mintel’s beauty consultancy team, delivering projects concerning every aspect of the beauty industry. She works closely with manufacturers, suppliers and packagers, helping them to identify and analyse trends, making them relevant to their business & enabling them to find commercial opportunities

Clayton Reid

Beauty and Male Expert

A key member of the NARS Artistry Team, Clayton perfected his technique on the high-fashion runways at London Fashion Weeks where he worked with designers such as JW Anderson and Creatures of the Wind. His work has been published in Vogue, Marie Claire and L’officiel and he has worked with brands such as Erdem and Christopher Kane. It is his love for fashion, beauty and artistry that led him to become the accomplished artist he is today.

Millie Kendall

Beauty and Skincare Expert

During her career as a retail maven and brand creator, Millie Kendall has been instrumental in the success of many cult brands. In 2018 Millie, alongside Anna-Marie Solowij and Kate Shapland, founded the British Beauty Council, a non-profit organisation that aims to support a successful, innovative, and inclusive British beauty industry. The British Beauty Council recently hosted the first London Beauty Week in September 2019.

Anna-Marie Solowij

Beauty and Skincare Expert

Anna-Marie Solowij is an award-winning beauty journalist with more than 25 years experience. She writes for the Financial Times How to Spend It, The FT Weekend, The Gentlewoman, and Town & Country and acts as a brand and strategy consultant for the industry. In 2012 she co-founded BeautyMART, a disruptive and ground-breaking approach to beauty retail. BeautyMART was the first beauty boutique in store and online featuring a mix of globally-sourced products.

Dr Pauline Hili

Natural and Organic Expert

Originally from Melbourne, Australia, Dr Pauline Hili is now one of the UK’s top organic skincare experts, a Fellow of the Royal Society of Chemistry and is Founder and Creator of Nourish London, an award winning, certified organic skincare brand. Trusted and acclaimed by beauty experts, and with over 30 years of expertise, Pauline has published numerous research papers and is the author of the book “The Antimicrobial Properties of Essential Oils.”

James Craven

Fragrance Expert

James Craven has worked in perfumery for the past 30 years, a career which has been the apogee of a lifetime’s interest in perfume and its interaction with history, costume, psychology and the whole business of what makes the human animal tick. After some years working at Harrods, James found his dream billet at the Specialist Perfumery LES SENTEURS where he now works as the boutique’s Perfume Archivist.

Nichola Joss

Beauty Therapist / Skin Care Expert

Nichola Joss is one of the beauty industry’s most revered skincare, self tanning and nail experts and returns as a judge for the third year. She is the beauty therapist of choice for a whole bevy of A-list beauties such as Scarlett Johansson, Meghan Markle, Hilary Swank, Gisele Bundchen and Gwyneth Paltrow. Best known for her miraculous lymphatic drainage massage facials, Nichola is one of the most well-reputed celebrity skincare experts in the industry.

Lorraine Dublin

Celebrity Hairdresser / Inclusive Beauty Expert

Lorraine Dublin is an award-winning hairstylist who began her career over 20 years ago. Her impressive list of clients includes Serena Williams, Kelly Rowland, Thandie Newton and John Boyega. She has extensive training and expertise with all hair types which has led her work to be published in titles such as Vogue, Stylist, Black Hair, Sports Illustrated, Forbes and Wonderland. She currently co-owns the My Hair Bar located in West End’s Bloomsbury.

Amaya Smith

Inclusive Beauty Expert

Amaya Smith is the Founder of the Product Junkie, an online and brick and mortar boutique featuring products for naturally curly haired women. Amaya stopped straightening her hair over a decade ago but discovered that there was no upscale retail experience that catered to women who wanted to look beautiful and professional wearing their curly hair – so she started the Product Junkie, a Black and women owned small business catering to all things natural hair, encouraging women to love their curls.

Susan Ayton

Beauty Expert

Susan is the Founder and Managing Director of Ayton Global Research Ltd and inventor and owner of Ayton System Software, which has been successfully trading for over 25 years. She has designed and run consumer studies for over 250 international clients including Marks and Spencer, Tesco, Sainsbury’s, Superdrug, Coles, Walgreen Boots Alliance and The Body Shop as well as global brands such as Liz Earle, Elemis, and Temple Spa.

Claudine de Vogel

Fragrance Expert

Claudine gained first-hand experience of the fragrance industry through family working in the business, with three placements at Firmenich in Plainsboro NJ in several departments. The desire to become a Perfumer was stimulated by Firmenich Master Perfumer Annie Buzantian and she ended up studying Business of Perfumery at the University of Plymouth. After successfully finishing a placement at CPL Aromas in Marketing, she started with CPL Aromas in 2002 as a trainee Perfumer. In 2010 she moved to CPL Aromas in Bielefeld Germany where she now works on a wide variety of projects.