What do I need to know?

  • All entries must be submitted online via the entry form.

  • Products must have launched between July 2020 and July 2021 to qualify.

  • Products must be available to purchase from within the UK.

  • The email address you use to complete the entry form will be used to contact for all awards updates throughout the awards process.

  • Brands can enter as many times as they like, as long as they meet the criteria for each category. Review the categories here.

  • Entry costs £105+VAT.

  • Price is per entry.

  • Please remember to include product images and a 60-word product description. The description you provide is shared with the judges, so make sure it is clear and concise.

Product Samples

Due to the ongoing Covid-19 situation, the Pure Beauty office is closed and we are unable to accept product samples at this current time. This will not affect your entry in any way. Brands are invited to include additional information to support their entry, such as press releases and links to online videos. We hope to accept samples in July 2021.

If you make the shortlist

The product description of all shortlisted entries will be featured in the September issue of Pure Beauty magazine. The Pure Beauty editorial team will use the description you provide, and any edits will be at their discretion.

You will be provided with the official shortlist badge which you can use free of charge. This can be used on marketing materials, product packaging and featured on your website, against the shortlisted product.

If you are a winner

Winners will benefit from additional exposure by being featured in the special awards brochure, as well as the December issue of Pure Beauty magazine.

Winners will be provided with the official winner badge free of charge. This can be used on marketing materials, product packaging and featured on your website, against the shortlisted product.

The ceremony

Winners are revealed live during the awards ceremony. The ceremony will take place on 28 October 2021 in London, UK.