Categories

BEAUTY TOOLS

Best New Beauty Tool or Device

This category is for new accessories, tools or brushes that can be used on the hair, skin or body. Including (but not limited to) make-up brushes, hair removal products, eyelash curlers and other beauty tools.

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BODY CARE

Best New Body Care Product

This category is aimed towards highlighting the best new body moisturisers, hair removal, exfoliators, sun protection, after-sun and self-tanning products.

Best New Bath and Shower Product

This category is for new bath and shower products aimed at the popular end of the market. Bath and shower products can include (but are not limited to) bath and shower oils, washes, gels, soaps and beads.

Best New Hand, Foot or Nail Product

This category is for products designed specifically for the hands, feet or nails. This includes (but is not limited to) hand creams, foot creams, hand masks, foot masks, nail treatments and nail colours.

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FRAGRANCE

Best New High-Street Fragrance

This category is for new fragrances aimed at the mass market, including self-select products.

Best New Luxury or Niche Fragrance

This category is for specialist fragrances aimed at the prestige end of the market. Entries can include (but are not limited to) limited prestigious and unique fragrances distributed by perfume specialists or high-end fragrance boutiques.

Best New Home Fragrance

This category is for new home fragrances across all price points. Entries can include (but not limited to) candles, diffusers and room mists.

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HAIR CARE

Best New Hair and Scalp Product

This category includes new shampoos, conditioners, masks, scrubs or treatments in either wet or dry form specifically targeted to improving hair and scalp health. At-home hair colourants, toners and touch-up products will also be considered. Hair supplements should be entered in the Best New Beauty Supplement.

Best New Hair Styling Product

This category is for topical styling products and can include (but is not limited to) hair styling sprays, gels and oils as well as accessories for keeping hair styles in place.

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MAKE-UP

Best New Lip Product

This category is for new lip make-up products aimed at all sectors of the market. Entries can include (but are not limited to) lip colours, lip liners, lip balms and glosses.

Best New Eye or Brow Product

This category is for new eye make-up products. Entries can include (but are not limited to) mascara, eyeliners, eye shadows, glitters, brow liners, laminating kits and faux lashes aimed at all sectors of the market.

Best New Complexion Product

This category is for face make-up products, including (but not limited to) foundations, concealers, CC creams, highlighters, bronzers, primers, face powders and blushers.

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NATURAL AND ORGANIC

Best New Natural Face Product

This category is for a new face product where a high percentage of ingredients are of natural origin. Please ensure that you provide a description that includes details about the natural origin of your ingredients. Entries without evidence of their organic certification will not be counted.

Best New Natural Hair or Body Product

This category is for a new hair or body product where a high percentage of ingredients are of natural origin. Please ensure that you provide a description that includes details about the natural origin of your ingredients. Entries without evidence of their organic certification will not be counted.

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PROFESSIONAL BEAUTY

*Please note no samples are required for this category

Best New Spa or Salon Product

This category is for new products which are distributed via spa and salons. Products can include (but are not limited to) skin, body, tanning and nails.

Best New Professional Hair Styling Product

This category is for new hair products which are distributed via hair salons. Products can include (but are not limited to) shampoos, conditioners, masks, styling products and colour.

Best New Aesthetic Treatment

This category is for non-surgical treatments and advanced cosmetic treatments. Entries can include (but are limited to) thread lifts, peels, injectables, micro needling, lasers and LED therapy.

Best New Spa Treatment

This category is for treatments available in spas, nail and hair salons. Entries can include (but are limited to) targeted massage, holistic therapy, aromatherapy, manicures, lash and brow treatments, in-salon hair colour treatments, curling/straightening treatments.

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SKIN CARE

Best New Moisturiser

This category is aimed towards highlighting the best new face moisturiser, including day and night creams, that have entered a new market in the past 12 months.

Best New Serum

This category is aimed towards highlighting the best new serums that have entered a new market in the past 12 months.

Best New Cleanser

This category is for new cleansers. Products can include (but are not limited to) balms, oils, foams, skincare wipes, micellar waters, milks, gels and bars.

Best New Face Mask or Exfoliator

This category is specifically aimed at skin care treatments that take the form of a mask and/or exfoliators. Entries can include (but are not limited to) masks in the form of sheet, gel, cream, mud and clay. Exfoliators can include (but are not limited to) acids, scrubs, pre-loaded cotton rounds, tonics, toners, powders and serums.

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WELLNESS

Best New Sleep Product

This category is for products aimed to aid evening rituals and sleep. Products should include sprays, candles, balms, creams, oils and masks.

Best New Beauty Supplement

This category is aimed at skin, hair and body treatments that take the form of supplements. Entries can include (but are not limited to) capsules, pills, drinks and The product can offer single or multiple benefits. These may include anti-inflammatory, anti-oxidative, nutritive, brightening, hydrating, moisturising, conditioning, strengthening or detoxifying properties.

Best New Sexual or Intimate Care Product

This category is for products that aim to support sexual pleasure and intimate wellbeing, including menstruation and menopause. Entries can include (but are not limited to) sex tech, lubricants, massage oils, cleansing products, pelvic floor trainers, tampons and menstrual cups.

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OUTSTANDING ACHIEVEMENT

*Please note no samples are required for this category

Best New Design and Packaging Product

This category is for innovation in product packaging. Entries can include (but are not limited to) design and packaging that exceeds expectation in terms of its presentation, usability and functionality.

Best New Ingredient

This category is for cosmetic ingredient innovation. Entries can include (but are not limited to) new actives, emulsifiers, preservatives, thickeners, moisturisers, colours, fragrances and proprietary ingredients. Entries must be tailored to this category.

Best New Sustainable Beauty Product

This award is for a new product on the market that has sustainability at its forefront. Products that have been third party certified are encouraged.

Retailer Of The Year

This award is to celebrate beauty retailers who have brought fresh ideas to the market, adapting and innovating to the changing beauty scene.

Best New Beauty Brand

Entries into this category must be from new brands that are bringing exciting, new concepts and innovation to the market. Brands must have launched in the past 12 months.

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