Categories

Beauty Tool

Best New Beauty Tool or Device

This category is for new accessories, tools or brushes that can be used on the hair, skin or body. Including (but not limited to) make-up brushes, hair removal products, eyelash curlers and other beauty tools.

ENTER NOW

Body Care

Best New Body Moisturiser NEW

This category is aimed towards highlighting the best new body moisturisers that have entered a new market in the past 12 months.

Best New Body Exfoliator NEW

This category is for new body exfoliators, products can include (but are not limited to) acids, scrubs, pre-loaded cotton rounds, tonics, toners, powders and serums.

Best New Bath and Shower Product

This category is for new bath and shower products aimed at the popular end of the market. Bath and Shower products can include (but are not limited to) bath and shower oils, washes, gels, soaps and beads.

Best New Sun Care and Tanning Product

This category is for products that are designed specifically for use in the sun, after being in the sun or for tanning. It can also be for products that combine sun protection with artificial tanning. Products can include (but are not limited to) sun protection, after-sun or tanning products.

Best New Hand, Foot or Nail Product

This category is for products designed specifically for the hands, feet or nails. This includes (but is not limited to) hand creams, foot creams, hand masks, foot masks, nail treatments and nail colours.

Best New Body Care Brand

This category is to celebrate new body care brands that bring the freshest ideas and innovative problem solving concepts to help consumers achieve their ideal complexion.

ENTER NOW

Fragrance

Best New Mass Fragrance NEW

This category is for new fragrances aimed at the mass market, including self-select products. Fragranced body products such as body sprays or mists should not be entered in this category, these must be entered into the Body Care award.

Best New Luxury or Niche Fragrance

This category is for specialist fragrances aimed at the prestige end of the market. Entries can include (but are not limited to) limited prestigious and unique fragrances distributed by perfume specialists or high-end fragrance boutiques.

Best New Home Fragrance

This category is for new home fragrances across all price points. Entries can include (but not limited to) candles, diffusers and room mists.

ENTER NOW

Hair

Best New Hair and Scalp Product NEW

This category includes new shampoos, conditioners, masks, scrubs or treatments in either wet or dry form specifically targeted to improving hair and scalp health.

Best New Hair Styling Product

This category is for topical styling products and can include (but is not limited to) hair styling sprays, gels and oils as well as accessories for keeping hair styles in place.

Best New Hair Colouring Product NEW

This category should include (but isn’t limited to) at-home semi-permanent hair dyes, toners, developers, colouring sprays, root touch-ups and creams.

Best New Textured Hair Product

Products can include (but are not limited to) hair care and styling products that meet the needs of multiple hair types and textures.

Best New Hair Care Brand

This category is to celebrate new hair care brands that bring the freshest ideas and innovative problem solving concepts to help consumers achieve their hair goals.

ENTER NOW

Make-Up

Best New Lip Product

This category is for new lip make-up products aimed at all sectors of the market. Entries can include (but are not limited to) lip colours, lip liners, lip balms and glosses.

Best New Eye or Brows Product

This category is for new eye make-up products. Entries can include (but are not limited to) mascara, eyeliners, eye shadows, glitters, brow liners, laminating kits and faux lashes aimed at all sectors of the market.

Best New Complexion Product NEW

This category is for face make-up products, including (but not limited to) foundations, concealers, CC creams, highlighters, bronzers, primers, face powders and blushers.

ENTER NOW

Male Grooming

Best New Male Skin Care Product

This category will award this year’s most innovative male skin care products. Products can include (but are not limited to) face washes, moisturisers, repair creams, oils and balms.

Best New Male Colour Cosmetics Product NEW

This category is for face make-up products targeted towards men, including (but not limited to) foundations, concealers, CC creams, highlighters, bronzers, primers, face powders and blushers.

Best New Male Shaving and Hair Product

This category is for new male shaving and hair products aimed at all sectors of the male shaving and hair market. Products can include (but are not limited to) wax, gels, shampoos, razors, shaving soap, foam and gel as well as aftershave and shaving repair creams. This category also includes beard maintenance products such as beard oils and beard trimmers or scissors.

Best New Male Body Care Product

This category is to celebrate new body care products that bring the freshest ideas and innovative problem solving concepts to help consumers achieve their ideal complexion.

Best New Male Fragrance

This category is for new male fragrances including mass and prestige brands. Fragranced body products such as body sprays or mists should not be entered in this category, these must be entered into the Body Care award.

ENTER NOW

Natural and Organic

Best New Natural Face Product

This category is for a new face product where a high percentage of ingredients are of natural origin. Please ensure that you provide a description that includes details about the natural origin of your ingredients.

Best New Natural Hair or Body Product

This category is for a new hair or body product where a high percentage of ingredients are of natural origin. Please ensure that you provide a description that includes details about the natural origin of your ingredients.

Best New Certified Organic Product NEW

This category is for a new organic beauty product that is approved by one of the international organic standards agencies. Please note that the product as a whole must have an organic certification, not just the ingredients used. Entries without evidence of their organic certification will not be counted.

ENTER NOW

Skin Care

Best New Mass Skin Care Product

This category is for new beauty products aimed at the ‘high-street’ end of the market. Products can include (but are not limited to) any affordable product under £30 such as serums, cleansers, moisturisers, essences and oils.

Best New Luxury Skin Care Product

This category is for new beauty products aimed at the luxury end of the market. Products can include (but are not limited to) any high-end product such as serums, cleansers, moisturisers, essences and oils.

Best New Face Mask

This category is specifically aimed at skin care treatments that take the form of a mask. Entries can include (but are not limited to) sheet, gel, cream, mud and clay masks. The mask can offer single or multiple benefits to the skin so it might have cleansing, exfoliating, brightening, hydrating, moisturising or detoxifying properties.

Best New Cleanser NEW

This category is for new cleansers. Products can include (but are not limited to) balms, oils, foams, skincare wipes, micellar waters, milks, gels and bars.

Best New Exfoliator NEW

This category is for new face exfoliators. Products can include (but are not limited to) acids, scrubs, pre-loaded cotton rounds, tonics, toners, powders and serums.

Best New Serum NEW

This category is aimed towards highlighting the best new serums that have entered a new market in the past 12 months.

Best New Moisturiser NEW

This category is aimed towards highlighting the best new face creams that have entered a new market in the past 12 months.

Best New Eye Cream NEW

This category is aimed towards highlighting the best new eye creams that have entered a new market in the past 12 months.

Best New Targeted Treatment NEW

This category is for treatments that target specific areas of the skin or address specific conditions, such as dark spots, breakouts or redness.

Best New Professional Skin Care Product NEW

This category will highlight skin care products that are designed for and sold via the professional beauty industry, such as spas, aesthetician and dermatologist clinics.

Best New Skin Care Brand

This category is to celebrate new skin care brands that bring the freshest ideas and innovative problem solving concepts to help consumers achieve their ideal complexion.

ENTER NOW

Sustainable Beauty

Best New Sustainable Skin and Body Care Product

This category is for new skin and body products with sustainably sourced ingredients and packaging. This category is for products that can be used on the face and body, including skin care and cosmetics. Entries without evidence on the sustainability of their products will not be counted.

Best New Sustainable Hair Product

This category is for new hair products with sustainably sourced ingredients and packaging. We welcome brands who have been third party certified. Entries without evidence on the sustainability of their products will not be counted.

Best New Sustainable Beauty Brand NEW

This award is for a new brand on the market that has sustainability at the forefront of their business. We welcome brands who have been third party certified i.e B-Corp.

ENTER NOW

Wellness

Best New Sleep Product NEW

This category is for products aimed to aid evening rituals and sleep. Products should include sprays, candles, balms, creams, oils and masks.

Best New Beauty Supplement

This category is aimed at skin, hair and body treatments that take the form of supplements. Entries can include (but are not limited to) capsules, pills, drinks and The product can offer single or multiple benefits. These may include anti-inflammatory, anti-oxidative, nutritive, brightening, hydrating, moisturising, conditioning, strengthening or detoxifying properties.

Best New Sexual or Intimate Care Product NEW

This category is for products that aim to support sexual pleasure and intimate wellbeing, including menstruation and menopause. Entries can include (but are not limited to) sex tech, lubricants, massage oils, cleansing products, pelvic floor trainers, tampons and menstrual cups.

ENTER NOW

Outstanding Achievement

Best New Design and Packaging Product

This category is for innovation in product packaging. Entries can include (but are not limited to) design and packaging that exceeds expectation in terms of its presentation, usability and functionality.

Retailer of The Year

This award is to celebrate beauty retailers who have brought fresh ideas to the market, adapting and innovating to the changing beauty scene.

Best International Breakthrough Brand

This category is aimed at international brands that bring exciting new concepts and innovation to the British market. Products may be available to purchase either online or in stores.

Best New British Brand

Entries into this category must be from British brands that are bringing exciting, new concepts and innovation to the market.

2022 Achiever’s Award – Editor’s Pick

This category is chosen by Pure Beauty’s editorial team and will celebrate a person making outstanding contributions to the British beauty industry.