TOPIC: By-product beauty: Upcycling leftover natural ingredients into skincare formulations
Anna launched UpCircle alongside her brother in 2016 and the brand has taken the beauty world by storm. UpCircle are the pioneers of the circular skincare trend.>Prior to launching UpCircle, Anna worked as an area manager of several supermarket stores. Despite the huge responsibility, this role afforded her, she was keen to forge a new path in an industry closer to her heart. Anna combines her passion for skincare and previous experience in logistics and management to single-handedly manage operations, marketing and new product development for UpCircle.
All UpCircle products are natural, organic, vegan, cruelty-free, palm oil-free, sustainable, handmade in the UK and housed in 100% recyclable packaging. But their key point of difference from other beauty brands is that each of their products is made with a core repurposed ingredient. “Natural” is the new “normal” – UpCircle go a step further with their waste-fighting formulations.